Phuket

Why this icon The longtail boat, Thailand's island hopper. Source: en.wikipedia.org

Zostel

The story

Late afternoon in Phang Nga Bay: a longtail boat putters between sheer limestone islands, a traveller in its bow pointing out Ko Tapu standing in the low sun, the boatman steering at the stern, ribbons fluttering at the prow.

Why this picture

Phang Nga Bay, between Phuket and the mainland, is drowned karst: sheer limestone islands and pillars rising out of a shallow emerald bay, forested on top and fringed with mangroves; Ko Tapu is its 20 m limestone nail. Phuket's longtail boats (rua hang yao) carry travellers between them: long, narrow wooden hulls with a tall prow tied with ribbons, an engine on a pivot at the stern driving a long shaft that the boatman swings to steer. White-bellied sea eagles circle the cliffs.

The sky wears a faint Pha khao ma, from Thailand.

The motion

The bay's rows run past the hull, each its own way; two sea eagles wheel wide over the bay; the ribbons flutter at the prow; the boatman steers; the sun's rays turn. A 16-second loop.

Colour

Sky #9CDCF9

Lagoon #34C2D7

Ocean #0072BC

Phuket takes Lagoon #34C2D7, one of the three Waters colours — with its icon in Steel Grey on it.

Another moment in Phuket

A second scene: another true moment at Phuket, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

Dusk on Thalang Road in Old Phuket Town: the Sino-Portuguese shophouses stand in their colours with lanterns under their cornice, the neighbours' windows light up one by one, a traveller walks the old street as the sun goes down behind the roofs, mynas fly in to roost while one still stands on the pavement close by, and bougainvillea hangs in from a wall.

Why this moment

Old Phuket Town's Thalang, Dibuk and Krabi roads keep the narrow Sino-Portuguese shophouses of the tin-mining years, painted strong colours, with arched windows over a covered walkway, the five-foot way; in the evening the street lights up and on Sundays Thalang Road is a walking street. Bougainvillea is Phuket's provincial flower; the common myna, native to Thailand, gathers noisily in towns to roost at dusk.

The motion

Mynas cross the whole sky to roost; the lanterns sway; the neighbours' windows light up in turn; the sun's fan of rays breathes; the bougainvillea sways; the traveller walks. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Phuket in symbols

Beside its icon, the things that are Phuket, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

Ko TapuOf the place
Ko Tapu, the 'nail island' of Phang Nga Bay: a 20 m limestone pillar about 4 m wide at the water and 8 m at its top, plants rooted in its cracks, standing 40 m off Khao Phing Kan's steep forested shore.
SVG Grey SVG PNG
Old Phuket Town's shophousesOf the place
Old Phuket Town: the Sino-Portuguese shophouses of the tin-mining boom, narrow fronts and deep plans, Chinese and European tiles, doors and perforated windows, painted in the street's bright colours.
SVG Grey SVG PNG

Also drawn for Phuket 2

Detailed icons from the library that name Phuket among their places: one drawing, on the page of every place it belongs to. Those drawn for Phuket alone come first. Every detailed icon

Say hello to Phuket's Zobus

Zobu in Phuket's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

The kit

Everything Phuket needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included

Profile

Phuket’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Phuket’s own — for a grid, a story, a sticker.

SVG PNG