Pokhara

Why this icon Machapuchare, the Fishtail, above Phewa Lake. Source: en.wikipedia.org

Zostel

The story

A clear autumn morning on Phewa Tal: Machapuchare's fishtail stands over the forested hills round the lake, a traveller paddles a painted doonga across it, and a paraglider comes down from Sarangkot.

Why this picture

Machapuchare (6,993 m), the 'fishtail', stands on a spur only about 25 km north of Pokhara, so its steep pyramid, its south face fluted with snow between ribs of dark rock, looks taller than the broader Annapurnas behind it; the hills round the lake below are forested. Phewa Tal is mirror-calm in the early morning; hundreds of painted wooden doongas are hired from the Lakeside shore, and from October to April paragliders launch from Sarangkot above the lake.

The sky wears Dhaka, from Nepal.

The motion

The sun's rays turn; the lake's lines run, row against row; the traveller paddles and the doonga rocks; the paraglider glides on the morning air; a cloud drifts; the trees on the shore sway. A 16-second loop.

Colour

Sky #9CDCF9

Lagoon #34C2D7

Ocean #0072BC

Pokhara takes Sky #9CDCF9, one of the three Waters colours — with its icon in Steel Grey on it.

Another moment in Pokhara

A second scene: another true moment at Pokhara, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

Dusk at Lakeside on Phewa Lake: the painted doongas are drawn up on the shore for the night, a boatman paddles the last one home across the lake, a water buffalo stands at the water's edge, black kites wheel overhead, and a traveller on the shore points at Machapuchare catching the last light.

Why this moment

Phewa Lake's Lakeside shore is lined with brightly painted wooden doongas that ferry people round the lake by day and are drawn up at the water's edge at evening. The clear post-monsoon months, October and November, give the clearest views of the Annapurna range, and at sunset Machapuchare's snow pyramid holds the last light. Water buffalo graze and wade along the lake's margins, and black kites wheel over the lakes.

The motion

A boatman paddles a doonga home on the far water; two black kites wheel over the water; the lake's rows run; the sunset's fan of rays breathes; the buffalo dips its head. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Pokhara in symbols

Beside its icon, the things that are Pokhara, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

Painted doongasOf the place
Pokhara's doongas: the colourful fleet of wooden rowing boats that wait along Phewa Lake's Lakeside shore, hired by the hour to paddle out under the Annapurnas.
SVG Grey SVG PNG
Dal bhatOf the place
Dal bhat: Nepal's everyday meal and the trekker's fuel — a mound of rice with lentil dal, tarkari, greens and achar, round a metal thali; in Pokhara the Thakali thali.
SVG Grey SVG PNG

Also drawn for Pokhara 3

Detailed icons from the library that name Pokhara among their places: one drawing, on the page of every place it belongs to. Every detailed icon

Say hello to Pokhara's Zobus

Zobu in Pokhara's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

The kit

Everything Pokhara needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included

Profile

Pokhara’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Pokhara’s own — for a grid, a story, a sticker.

SVG PNG