Zostel
The Poombarai cover: A cool, misty morning in Poombarai
Hill Garlic on Mustard Leaf — the Poombarai tile
Language

Poombarai

Hill Garlic · Tamil Nadu · India

Make its poster The kit
The Poombarai cover: A cool, misty morning in Poombarai
Hill Garlic on Mustard Leaf — the Poombarai tile

Why this icon Poombarai grows Kodaikanal hill garlic (GI-tagged, 2019). Source: en.wikipedia.org

Zostel Plus

Terraced hills, a garlic market, chai as the clouds roll in.

WANDER · TASTE · BREATHE

The story

A cool, misty morning in Poombarai: little mushrooms push up through the grass at the edge of the terraces, close by, while young garlic grows in rows on the terraces stepping up to the village's bright roofs and a traveller on the terrace path holds a glass of chai.

Why this picture

Poombarai, a hill village at 1,920 m in the Palani Hills, grows Kodaikanal malai poondu, the GI-tagged hill garlic, on stepped terraces round its bright-roofed houses. In the cool, damp months small mushrooms come up in the grass along the terrace edges, and on winter mornings cloud fills the valleys below the village.

The sky wears Kolam, from Tamil Nadu and the south.

The motion

Dew glints on the grass; the mushrooms and the long blades stir; clouds drift over the hills; birds cross the sky; steam rises from the chai; the pines sway; the sun's rays turn. A 16-second loop.

Colour

Mustard Leaf #E2E418
Jade #04B495
Paddy Green #B2D234

Poombarai takes Mustard Leaf #E2E418, one of the three Fields colours — with its icon in Steel Grey on it.

Another moment in Poombarai

A second scene: another true moment at Poombarai, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Poombarai scene: A winter evening on the road above the valley

The story

A winter evening on the road above the valley: across it the village stands on its spur in its pastel colours with the lights coming on in its windows, as cloud fills the valley below under a rising moon; on the near side the explorer stops on the road to look across, beside a roadside stall of forest honey, while a Nilgiri langur walks along the road's edge.

Why this moment

Poombarai, 20 km from Kodaikanal at about 1,900 m in the Palani hills, is a village of colourful houses stacked on a spur above its terraced garlic and carrot fields, seen whole from the Kodaikanal road across the valley; in winter cloud and fog fill the valleys below it. Wild honey gathered in the hills' forests is sold in the villages and along the roads, and the Nilgiri langur lives in the shola around Mannavanur and the upper Palanis.

The motion

The moon's rings turn and a low bank of cloud drifts across the sky; the stars twinkle; the village's windows glow up in turn and the stall's bulb flickers; the langur walks along the road's edge and back. A 16-second loop.

Poombarai in symbols

Beside its icon, the things that are Poombarai, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Poombarai's houses on the terracesOf the place

    Poombarai, at 1,920 m in the heart of the Palani Hills: a village of small bright and pastel houses with red-tiled and coloured roofs clustered on its rise, ringed by the stepped vegetable terraces it farms.

  • Wild forest honeyOf the place

    Wild forest honey from the Palani Hills' shola and forest, sold by the jar in Poombarai beside its hill garlic — the rock bees' combs hang open from cliffs and high branches.

Also drawn for Poombarai 2

Detailed icons from the library that name Poombarai among their places: one drawing, on the page of every place it belongs to. Every detailed icon

Say hello to Poombarai's Zobus

Zobu in Poombarai's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The animals of Poombarai

Animals and birds the research behind Poombarai's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

The kit

Everything Poombarai needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included
The Poombarai profile: its cover, its tile and its words
Profile

Poombarai’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Poombarai cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Poombarai cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Hill Garlic — the Poombarai tile
Tile

The icon in one colour on Poombarai’s own — for a grid, a story, a sticker.

Hill Garlic — the Poombarai icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Hill Garlic, Poombarai — the icon, alive
Loop

A breeze sways the field stalks at its base. 7.2 s, seamless.

Motion

The symbol becomes Poombarai and turns back — a Lottie loop for stories, the app and the web.

The Poombarai display picture, as a circleThe Poombarai display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Poombarai lockup
Lockup

The horizontal lockup, with Poombarai under the wordmark — for signage, email and merch.

Poombarai's houses on the terracesWild forest honey
City symbols

Poombarai’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Poombarai Zobu, femalePoombarai Zobu, male
Zobus

Poombarai’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Poombarai 5

The rest of what the library holds for Poombarai: the pattern of its region, the card its links share, each opening its own file or gallery.

On the map

Poombarai is in Tamil Nadu, India — one of the 84 places where Zostel is live.

Region
Tamil Nadu
Country
India
Where
10.22° N, 77.38° E
Landscape
Fields
Poombarai · Tamil Nadu · India