Cheog

Why this icon Cheog sits in the apple orchards above Shimla; the crate is the season's measure. Source: zostel.com

Zostel Homes

The story

First light at the apple harvest in Cheog: a crate of just-picked red apples stands close by in the long grass below an orchard row, a windfall beside it, while a traveller and a picker of the village reach into the row's trees for the next ones; the sun comes up between the wooded ridges, mist lies in the fold below them and two blue magpies fly over.

Why this picture

Cheog sits in the apple belt on the high ridges between Kufri and Theog, its slopes cut into terraced orchards of Delicious apples ringed by deodar forest. Harvest runs from late August into October, when the trees hang red and the crates fill at the ends of the rows for the run down to the Dhalli apple market.

The sky wears Khovar, from Hazaribagh, Jharkhand.

The motion

Two magpies fly across the whole sky; the sun's fan of rays breathes as it rises; the apple trees and the deodar sway; the traveller and the picker beside them reach up into the trees and back, in turn; the long grass at the crate stirs. A 16-second loop.

Colour

Mustard Leaf #E2E418

Jade #04B495

Paddy Green #B2D234

Cheog takes Mustard Leaf #E2E418, one of the three Fields colours — with its icon in Steel Grey on it.

Another moment in Cheog

A second scene: another true moment at Cheog, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

An April morning in the Cheog orchards: a kalij pheasant cock steps along the dry-stone wall of a terrace close to the camera; behind him the apple trees stand in blossom in rows on the terraces, a traveller stands under the first of them with a morning cup, a hoopoe probes the grass, petals drift down and the deodar ridges rise behind.

Why this moment

Cheog lies in the Shimla-Theog apple belt, its orchards on terraces held by dry-stone walls; apple trees flower white flushed with pink in April before the fruit sets. The white-crested kalij pheasant of the western Himalaya picks along the orchard terraces' edges in the early light, and hoopoes probe the orchard grass in spring.

The sky wears Gond scales, from Madhya Pradesh.

The motion

Petals drift down from the trees; the sun's rays turn; the apple trees and the far deodars sway; the hoopoe dips its bill; steam curls from the traveller's cup. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Cheog in symbols

Beside its icon, the things that are Cheog, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

Orchard ladder and picking bagOf the place
Cheog is an orchard stay in the Shimla–Theog apple belt: at harvest (September–October) the pickers climb three-legged orchard ladders into the trees with a picking bag slung at the chest.
SVG Grey SVG PNG
Kalij pheasant on a terrace edgeOf the place
The kalij pheasant of the western Himalaya (the white-crested race, hamiltoni): the glossy blue-black cock with his bare red face picks along the edges of Cheog's orchard terraces at first light.
SVG Grey SVG PNG

Also drawn for Cheog 4

Detailed icons from the library that name Cheog among their places: one drawing, on the page of every place it belongs to. Those drawn for Cheog alone come first. Every detailed icon

Say hello to Cheog's Zobus

Zobu in Cheog's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

The kit

Everything Cheog needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included

Profile

Cheog’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Cheog’s own — for a grid, a story, a sticker.

SVG PNG