Zostel
The Kalpa cover: An October dawn at Kalpa
Kinner Kailash on Blush — the Kalpa tile
Language

Kalpa

Kinner Kailash · Himachal Pradesh · India

Make its poster The kit
The Kalpa cover: An October dawn at Kalpa
Kinner Kailash on Blush — the Kalpa tile

Why this icon Kalpa faces the Kinner Kailash range and its rock pinnacle, above apple orchards. Source: en.wikipedia.org

Zostel

Wake facing Kinner Kailash. Watch its rock change colour.

WAKE · GAZE · BREATHE

The story

An October dawn at Kalpa: the sun comes up behind Kinner Kailash and its rock pillar, mist lies in the Sutlej gorge, and a traveller among the apple trees on the orchard terrace above the village photographs it.

Why this picture

Kalpa (2,960 m) faces the Kinner Kailash range (6,050 m) across the deep Sutlej gorge; on its shoulder stands a slender natural rock pillar about 24 m tall. Its stone-and-timber houses have slate roofs, and in autumn the terraced orchards around the village hang with red apples among deodars and chilgoza pines.

The sky wears Gond scales, from Madhya Pradesh.

The motion

Three yellow-billed blue magpies fly across the whole sky on their long tails; the sun's rays turn; the apple trees and the deodar sway. A 16-second loop.

Colour

Orchid #AA5EA5
Valley Blue #4F87C7
Blush #F6ADCD

Kalpa takes Blush #F6ADCD, one of the three Valleys colours — with its icon in Steel Grey on it.

Another moment in Kalpa

A second scene: another true moment at Kalpa, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Kalpa scene: A winter dawn on a Chini house's balcony at Kalpa

The story

A winter dawn on a Chini house's balcony at Kalpa: a Kinnauri shawl hangs over the eave's beam to air, and a traveller with a steaming cup watches the sun come up behind Kinner Kailash over the snow-roofed village, the house's shaggy dog beside him.

Why this moment

Chini, Kalpa's old village, is known for its Kinnauri houses of stone and deodar with carved balconies, all facing the Kinner Kailash range across the Sutlej; in winter deep snow lies on their roofs. The GI-registered Kinnauri shawl, woven in two halves with broad geometric borders, is the valley's own, and every village keeps its shaggy dogs.

The motion

The sun's rays turn behind the range; a cloud bank drifts across the sky; choughs cross the sky; steam curls off the cup; the dog lifts its head; the deodars sway. A 16-second loop.

Kalpa in symbols

Beside its icon, the things that are Kalpa, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Chilgoza pine nutsOf the place

    Kalpa is famous for its apples and its chilgoza (Pinus gerardiana) — the pine whose big cones give the nuts that are one of Kinnaur's most important cash crops.

  • A Kinnauri shawlOf the place

    The Kinnauri shawl (GI-registered, 2010): woven in two halves joined at the centre, with broad borders of intricate geometric designs in its five colours — green, blue, white, yellow and red.

Also drawn for Kalpa 7

Detailed icons from the library that name Kalpa among their places: one drawing, on the page of every place it belongs to. Those drawn for Kalpa alone come first. Every detailed icon

Say hello to Kalpa's Zobus

Zobu in Kalpa's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The kit

Everything Kalpa needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included
The Kalpa profile: its cover, its tile and its words
Profile

Kalpa’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Kalpa cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Kalpa cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Kinner Kailash — the Kalpa tile
Tile

The icon in one colour on Kalpa’s own — for a grid, a story, a sticker.

Kinner Kailash — the Kalpa icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Kinner Kailash, Kalpa — the icon, alive
Loop

Points twinkle behind the peak, or clouds drift past. 7.2 s, seamless.

Motion

The symbol becomes Kalpa and turns back — a Lottie loop for stories, the app and the web.

The Kalpa display picture, as a circleThe Kalpa display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Kalpa lockup
Lockup

The horizontal lockup, with Kalpa under the wordmark — for signage, email and merch.

Chilgoza pine nutsA Kinnauri shawl
City symbols

Kalpa’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Kalpa Zobu, femaleKalpa Zobu, male
Zobus

Kalpa’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Kalpa 5

The rest of what the library holds for Kalpa: the pattern of its region, the card its links share, each opening its own file or gallery.

On the map

Kalpa is in Himachal Pradesh, India — one of the 84 places where Zostel is live.

Region
Himachal Pradesh
Country
India
Where
31.54° N, 78.25° E
Landscape
Valleys
Kalpa · Himachal Pradesh · India