Zostel
The Sangla cover: Golden hour at Kamru above Sangla
Kamru Fort on Orchid — the Sangla tile
Language

Sangla

Kamru Fort · Himachal Pradesh · India

Make its poster The kit
The Sangla cover: Golden hour at Kamru above Sangla
Kamru Fort on Orchid — the Sangla tile

Why this icon Kamru Fort — two storeys of stone and five of wood above Sangla. Source: en.wikipedia.org

Zostel

Climb up to Kamru's tower above the Baspa.

CLIMB · WANDER · SEE

The story

Golden hour at Kamru above Sangla: high on the hill the seven-storey tower-fort of stone and timber stands at the top of the village against the alpenglow, the snow peaks of the Kinner Kailash behind and the Baspa far below, while a traveller climbs the stone steps up through the orchards towards it and a villager in a Kinnauri cap comes down them.

Why this picture

Kamru, two kilometres above Sangla at about 2,900 m, was the old seat of the rulers of Bushahr. At the top of the village rises its fort, a slender tower of two stone storeys and five of wood under a sloping slate roof, above kath-kuni houses of stone laced with deodar; its people wear the Kinnauri cap with its coloured band. Apple and apricot orchards fill the Baspa valley below, and the Kinner Kailash range closes the sky.

The sky wears Khovar, from Hazaribagh, Jharkhand.

The motion

Two yellow-billed blue magpies fly across the whole sky; the Baspa's water lines run; the sun's fan of rays breathes as it sets; the orchard trees sway. A 16-second loop.

Colour

Orchid #AA5EA5
Valley Blue #4F87C7
Blush #F6ADCD

Sangla takes Orchid #AA5EA5, one of the three Valleys colours — with its icon in white on it.

Another moment in Sangla

A second scene: another true moment at Sangla, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Sangla scene: A clear October morning in the Baspa valley at Sangla

The story

A clear October morning in the Baspa valley at Sangla: the buckwheat is in pink bloom, a mule loaded with apple crates stands at the field's edge, and a Kinnauri auntie in her green-banded cap holds out an apple to a traveller: "'Seb' some space in your bags!" The trout farm's raceways lie on the river's bank below.

Why this moment

The upper Baspa grows buckwheat as its high-altitude grain, in pink bloom in September and October, when its orchards ripen too and mules carry the apple crates down to the road; our Sangla maps say to see the buckwheat flowers and to make space in your bags for Kinnauri apples. The state trout farm has raised trout in raceways on the Baspa's bank at Sangla since the early 1960s.

The sky wears Kullu shawl, from Himachal Pradesh.

The motion

A bank of cloud crosses the sky; the sun's rays turn; the buckwheat sways; the Baspa's rows run; the traveller waves. A 16-second loop.

Sangla in symbols

Beside its icon, the things that are Sangla, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • The trout farm's racewayOf the place

    Sangla's trout farm: the state fisheries department has raised trout on the bank of the Baspa since 1961–62, in long stone raceways fed with the river's cold glacier water.

  • Apricots of KinnaurOf the place

    Kinnaur's orchards below the snows grow apricots beside the apples: a sprig of the small orange fruit, the Baspa valley's summer harvest at Sangla.

Also drawn for Sangla 9

Detailed icons from the library that name Sangla among their places: one drawing, on the page of every place it belongs to. Those drawn for Sangla alone come first. Every detailed icon

Say hello to Sangla's Zobus

Zobu in Sangla's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The kit

Everything Sangla needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included
The Sangla profile: its cover, its tile and its words
Profile

Sangla’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Sangla cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Sangla cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Kamru Fort — the Sangla tile
Tile

The icon in one colour on Sangla’s own — for a grid, a story, a sticker.

Kamru Fort — the Sangla icon
Icon

A monument: city grey, its detail cut out. Transparent; the mono takes any one colour.

Kamru Fort, Sangla — the icon, alive
Loop

Points twinkle behind the peak, or clouds drift past. 7.2 s, seamless.

Motion

The symbol becomes Sangla and turns back — a Lottie loop for stories, the app and the web.

The Sangla display picture, as a circleThe Sangla display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Sangla lockup
Lockup

The horizontal lockup, with Sangla under the wordmark — for signage, email and merch.

The trout farm's racewayApricots of Kinnaur
City symbols

Sangla’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Sangla Zobu, femaleSangla Zobu, male
Zobus

Sangla’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Sangla 5

The rest of what the library holds for Sangla: the pattern of its region, the card its links share, each opening its own file or gallery.

On the map

Sangla is in Himachal Pradesh, India — one of the 84 places where Zostel is live.

Region
Himachal Pradesh
Country
India
Where
31.43° N, 78.26° E
Landscape
Valleys
Sangla · Himachal Pradesh · India