Zostel
The Nainital cover: A breezy summer afternoon on Naini Lake
Naini Lake Yacht on Lagoon — the Nainital tile
Language

Nainital

Naini Lake Yacht · Uttarakhand · India

Make its poster The kit
The Nainital cover: A breezy summer afternoon on Naini Lake
Naini Lake Yacht on Lagoon — the Nainital tile

Why this icon Yachts have sailed Naini Lake since 1880; its club is India's highest. Source: en.wikipedia.org

Zostel Plus

Catch the wind on Naini Lake. Seven hills all around.

SAIL · ROW · GAZE

The story

A breezy summer afternoon on Naini Lake: a traveller sails a little single-masted yacht across the lake, its pale sails full, below the wooded hills and the town's red roofs.

Why this picture

Naini Lake, a long crescent in a bowl of seven wooded hills at about 1,940 m, has been sailed since the 1880s; the Naini Tal Yacht Club (1910) still races small sailing boats there, and its June regatta fills the lake with sails. Weeping willows trail at the water's edge and deodar and oak clothe the hills.

The sky wears Khovar, from Hazaribagh, Jharkhand.

The motion

The pennant flutters; the water lines run, row against row; far sails rock on the breeze; clouds drift; the willows sway; the sun's rays turn. A 16-second loop.

Colour

Sky #9CDCF9
Lagoon #34C2D7
Ocean #0072BC

Nainital takes Lagoon #34C2D7, one of the three Waters colours — with its icon in Steel Grey on it.

Another moment in Nainital

A second scene: another true moment at Nainital, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Nainital scene: A crisp winter morning after snow at Mallital

The story

A crisp winter morning after snow at Mallital: from the lakeside railing a traveller with a few pieces of bal mithai watches golden mahseer rise and turn in the water by the steps, while Naina Peak stands over the lake with snow on its crag, the town's roofs and the hills are white, and a black kite wheels overhead.

Why this moment

Naina Peak (Cheena Peak, 2,612 m), the highest of the seven hills round Naini Lake, rises straight above Mallital. Nainital usually has its snowfall in late December and January, whitening roofs and the high crags while the lake stays open. Golden mahseer live in the lake and gather by the lakeside steps where people feed them, and bal mithai, brown fudge rolled in white sugar balls, is the Kumaon hills' sweet.

The sky wears Gond scales, from Madhya Pradesh.

The motion

The mahseer rise and turn in the water; a black kite wheels over the lake; clouds cross the sky; the lake's rows run; the sun's rays turn. A 16-second loop.

Nainital in symbols

Beside its icon, the things that are Nainital, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Bal mithaiOf the place

    Bal mithai, the Kumaoni sweet invented in Almora's Lal Bazaar and sold in every sweet shop in Nainital: a brown fudge of roasted khoya cut in cubes and rolled in tiny white sugar balls.

  • Naina PeakOf the place

    Naina Peak (2,615 m), the highest of the seven hills ringing Naini Lake: a steep, oak-and-deodar summit over the north-west shore with views to the snowy range.

Also drawn for Nainital 2

Detailed icons from the library that name Nainital among their places: one drawing, on the page of every place it belongs to. Those drawn for Nainital alone come first. Every detailed icon

Say hello to Nainital's Zobus

Zobu in Nainital's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The animals of Nainital

Animals and birds the research behind Nainital's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

The kit

Everything Nainital needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included
The Nainital profile: its cover, its tile and its words
Profile

Nainital’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Nainital cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Nainital cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Naini Lake Yacht — the Nainital tile
Tile

The icon in one colour on Nainital’s own — for a grid, a story, a sticker.

Naini Lake Yacht — the Nainital icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Naini Lake Yacht, Nainital — the icon, alive
Loop

The water flows, and whatever floats rides it. 7.2 s, seamless.

Motion

The symbol becomes Nainital and turns back — a Lottie loop for stories, the app and the web.

The Nainital display picture, as a circleThe Nainital display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Nainital lockup
Lockup

The horizontal lockup, with Nainital under the wordmark — for signage, email and merch.

Bal mithaiNaina Peak
City symbols

Nainital’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Nainital Zobu, femaleNainital Zobu, male
Zobus

Nainital’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Nainital 5

The rest of what the library holds for Nainital: the pattern of its region, the card its links share, each opening its own file or gallery.

On the map

Nainital is in Uttarakhand, India — one of the 84 places where Zostel is live.

Region
Uttarakhand
Country
India
Where
29.38° N, 79.46° E
Landscape
Waters
Nainital · Uttarakhand · India