Mussoorie

Why this icon Gun Hill is reached by cable car from the Mall Road. Source: en.wikipedia.org

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The story

Dusk in early winter: the Gun Hill cable car climbs its cable to the station on the hill, riders at its windows, the winterline lights up gold over the Doon Valley as the sun sets, and a traveller on the Mall points it out while a local at the railing watches the sun go down.

Why this picture

The Gun Hill ropeway, about 400 m long, lifts visitors from the Mall Road to Gun Hill (2,024 m), Mussoorie's second-highest point. From mid-October to mid-January the winterline, a sharp golden false horizon, forms over the Doon Valley at sunset. Deodar and oak cover the ridges, Landour's colonial cottages wear red pitched roofs, and a railing runs along the Mall's valley side.

The motion

The cabin rocks gently on its hanger; cottage windows light up one by one; the setting sun's rays breathe; the deodars sway; a pair of griffons wheels wide and high over the valley. A 16-second loop.

Colour

Orchid #AA5EA5

Valley Blue #4F87C7

Blush #F6ADCD

Mussoorie takes Orchid #AA5EA5, one of the three Valleys colours — with its icon in white on it.

Another moment in Mussoorie

A second scene: another true moment at Mussoorie, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

A clear spring morning on the Landour loop: a traveller with a warm loaf from the bakery stops by a Landour cottage among deodars and flowering rhododendrons and points across the valley, where far off on a rock a leopard stands still in the sun; a grey langur ambles along the loop and the snow range shines beyond the ridges.

Why this moment

Landour, the old cantonment above Mussoorie, is known for its colonial cottages with red pitched roofs and deep verandahs, the loop walk (the chakkar) through deodar and oak, and its old bakery; rhododendrons flower crimson there from late February to April. The Jabarkhet Nature Reserve on the next ridge runs a leopard trail, and its camera traps record leopards; grey langurs are everyday on Landour's railings, and on a clear morning the Garhwal snow peaks line the north.

The sky wears a faint Ringal, from Uttarakhand.

The motion

Clouds cross the sky; the langur ambles along the loop and back; the deodars and rhododendrons sway; the sun's rays turn. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Mussoorie in symbols

Beside its icon, the things that are Mussoorie, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

A Landour cottageOf the place
Landour, above Mussoorie: Raj-era cottages with pitched tin roofs often painted a dull red and deep verandahs for the heavy monsoons, among the deodars.
SVG Grey SVG PNG
Landour bakery breadOf the place
Landour's old bakeries, still baking breads, cookies and cakes from the hill's century-old community cookbook; Landour was one of the first places in India to make peanut butter commercially.
SVG Grey SVG PNG

Also drawn for Mussoorie 4

Detailed icons from the library that name Mussoorie among their places: one drawing, on the page of every place it belongs to. Those drawn for Mussoorie alone come first. Every detailed icon

Say hello to Mussoorie's Zobus

Zobu in Mussoorie's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

Their faces, poses and moves 23

Mussoorie's Zobus from the rig: a face for a profile picture, a pose for a story, a move as a still; each opens its file. Every Zobu in motion

The animals of Mussoorie

Animals and birds the research behind Mussoorie's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

Grey langurSemnopithecus entellus
SVG Grey SVG PNG

The kit

Everything Mussoorie needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included

Profile

Mussoorie’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Mussoorie’s own — for a grid, a story, a sticker.

SVG PNG