Rishikesh

Why this icon The Lakshman Jhula suspension bridge over the Ganga. Source: en.wikipedia.org

Zostel

The story

A clear spring morning in Rishikesh: a raft comes down the green Ganga below Lakshman Jhula, a traveller in a helmet paddling at its bow, while red semal flowers on the forested Shivalik banks and guesthouses climb the slopes by the bridge.

Why this picture

Lakshman Jhula, the iron suspension footbridge of 1929, hangs high over the Ganga where it leaves the Himalayan foothills; the river runs clear and green outside the monsoon, and rafting runs from September to June in paddle rafts about 4 m long, everyone in a helmet and life jacket. Ashrams and guesthouses are stacked up the steep banks by the bridge, sal forest covers the Shivalik hills, and the semal flowers red on bare branches from February to April.

The sky wears a faint Khovar, from Hazaribagh, Jharkhand.

The motion

The paddles dig and draw; the water lines run, row against row; the trees sway; the sun's rays turn. A 16-second loop.

Colour

Sky #9CDCF9

Lagoon #34C2D7

Ocean #0072BC

Rishikesh takes Lagoon #34C2D7, one of the three Waters colours — with its icon in Steel Grey on it.

Another moment in Rishikesh

A second scene: another true moment at Rishikesh, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

Here comes the sun: at sunrise at the old Beatles Ashram a peacock opens its train on the path among the stone meditation domes, the sun coming up behind them over the Shivalik hills; a traveller on a yoga mat greets the morning and watches, sal and flowering semal stand round the domes, and a rhesus macaque sits on one.

Why this moment

The Maharishi Mahesh Yogi ashram (Chaurasi Kutia), where the Beatles stayed in 1968, stands abandoned in the forest of the Rajaji reserve, its beehive-like stone meditation domes open to visitors; the Zostel blog recommends it early in the morning. Rishikesh is a home of yoga (its International Yoga Festival is in early March), the semal flowers red in spring, and peafowl and rhesus macaques are common in the sal forest round the ashram, where peacocks open their trains to display from spring into the monsoon.

The sky wears a faint Ringal, from Uttarakhand.

The motion

The sunrise's fan of rays breathes; a flock of birds crosses the sky; the sal and semal sway; the traveller waves to the sun. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

The sound of Rishikesh

What you hear in Rishikesh, each on a card of its own. Nothing plays until you tap.

The suspension bridge
Footsteps crossing the long iron suspension bridge: plates clanking, cables creaking, a monkey's quick chatter, the river far below.
Its own sound · 4 s
River rapids
The clear green river rushing through rapids in a forested valley: paddles digging in, spray, a raft bumping over a wave, monkeys in the trees.
Its air · 10 s

Rishikesh in symbols

Beside its icon, the things that are Rishikesh, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

The bungee jump at Mohan ChattiOf the place
Rishikesh's bungee jump, India's highest at 83 m: a steel platform jutting from a forested rocky cliff at Mohan Chatti, the jumper falling into the gorge with the river far below.
SVG Grey SVG PNG
Yoga by the riverOf the place
Rishikesh, the yoga capital of the world: the International Yoga Festival on the Ganga every March since 1999, mats laid by the clear green river.
SVG Grey SVG PNG

Also drawn for Rishikesh 18

Detailed icons from the library that name Rishikesh among their places: one drawing, on the page of every place it belongs to. Those drawn for Rishikesh alone come first. Every detailed icon

Say hello to Rishikesh's Zobus

Zobu in Rishikesh's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

Their faces, poses and moves 25

Rishikesh's Zobus from the rig: a face for a profile picture, a pose for a story, a move as a still; each opens its file. Every Zobu in motion

The animals of Rishikesh

Animals and birds the research behind Rishikesh's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

Rhesus macaqueMacaca mulatta
SVG Grey SVG PNG
Golden mahseerTor putitora
SVG Grey SVG PNG
Indian peafowlPavo cristatus
SVG Grey SVG PNG

The kit

Everything Rishikesh needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city map, its city symbols and its Zobus — every file ready to download.

47 files in one zip, the cover, its second scene, its symbols, its Zobus and its city map included

Profile

Rishikesh’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Rishikesh’s own — for a grid, a story, a sticker.

SVG PNG

Icon

A monument: city grey, its detail cut out. Transparent; the mono takes any one colour.

SVG PNG Mono SVG

Loop

The water flows, and whatever floats rides it. 7.2 s, seamless.

Animated SVG Lottie JSON

Motion

The symbol becomes Rishikesh and turns back — a Lottie loop for stories, the app and the web.

Lottie JSON

Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

SVG PNG

Lockup

The horizontal lockup, with Rishikesh under the wordmark — for signage, email and merch.

SVG

City symbols

Rishikesh’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

See them with their files

Zobus

Rishikesh’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Female SVG Male SVG

Also made for Rishikesh 5

The rest of what the library holds for Rishikesh: the pattern of its region, the card its links share, each opening its own file or gallery.

The map we made for Rishikesh

43 things to do around our two Zostels, two walks and 17 quests, on one A2 sheet that folds to A6 — a map made for travellers. Print it, fold it, go.

Download for print (PDF)Download the map (PNG)Download the guide (PNG)

A2, both sides, folds to A6. For print: double-sided, flipping on the long edge; at a print shop, the PDF at actual size.

ClickTap the sheet to zoom in

The mapClick to zoom in

The guideClick to zoom in

Its pieces on the map 60

Every spot on the Rishikesh sheet, by what you go there for, each drawn with a drawing of the library. A piece opens its drawing with its files; the line under it names the other places that drawing belongs to.