Zostel
The Nubra cover: Late afternoon on the Hunder dunes
Bactrian Camel on Blush — the Nubra tile
Language

Nubra

Bactrian Camel · Ladakh · India

Make its poster The kit
The Nubra cover: Late afternoon on the Hunder dunes
Bactrian Camel on Blush — the Nubra tile

Why this icon Bactrian camels graze the dunes between Hunder and Diskit. Source: en.wikipedia.org

Zostel

Cross cold dunes on two humps. Hunder, high Himalaya.

RIDE · ROAM · GAZE

The story

Late afternoon on the Hunder dunes: a traveller rides a two-humped Bactrian camel over a rippled dune crest while two more wait behind; sea buckthorn hangs with orange berries at the sand's edge, the poplars along the Shyok turn gold and the moon rises over the bare peaks.

Why this picture

Nubra's Hunder dunes lie on the Shyok's flood plain between Hunder and Diskit, a cold desert above 3,000 m ringed by bare, snow-capped mountains. Its Bactrian camels, descendants of the old Silk Route's pack animals, carry travellers in short strings, best in the late afternoon; in September the poplars along the water turn gold, and thickets of sea buckthorn, the 'Leh berry', hang with orange fruit between the sand and the river.

The motion

The moon's rings turn; the river's lines run; the poplars sway; a pair of magpies crosses the sky. A 16-second loop.

Colour

Orchid #AA5EA5
Valley Blue #4F87C7
Blush #F6ADCD

Nubra takes Blush #F6ADCD, one of the three Valleys colours — with its icon in Steel Grey on it.

Another moment in Nubra

A second scene: another true moment at Nubra, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Nubra scene: First light at the edge of the Hunder dunes

The story

First light at the edge of the Hunder dunes: the sun rises behind the snow peaks, Bactrian camels graze among the sea-buckthorn thickets at the sand's margin, a branch heavy with orange berries reaches in close by, and a traveller watches from a dune ridge above the gold poplars of the Shyok, Diskit Monastery far off on its rock.

Why this moment

Between rides, Hunder's Bactrian camels graze the scrub at the dunes' margins on the Shyok's flood plain. Sea buckthorn, the 'Leh berry', grows in thickets along the river and the sand, its orange berries ripe in autumn, when the poplars turn gold; Diskit Monastery's white halls stand on their rock above the valley a few kilometres off.

The sky wears Gond scales, from Madhya Pradesh.

The motion

The sun's fan of rays breathes as it rises; clouds cross the sky; the camels graze; the river's lines run; the poplars sway; birds cross the sky. A 16-second loop.

Nubra in symbols

Beside its icon, the things that are Nubra, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Diskit Monastery on its hillMonument

    Diskit Monastery (founded in the 14th century), the oldest and largest in Nubra: whitewashed halls stacked up its rock above the Shyok, the prayer hall on top reached by a flight of stone steps.

  • Sea-buckthorn, the Leh berryOf the place

    Sea-buckthorn, the 'Leh berry': thorny shrubs along the Shyok and the dune edges at Hunder, their silvery narrow leaves and dense clusters of bright orange berries juiced all over Ladakh.

Also drawn for Nubra 3

Detailed icons from the library that name Nubra among their places: one drawing, on the page of every place it belongs to. Those drawn for Nubra alone come first. Every detailed icon

Say hello to Nubra's Zobus

Zobu in Nubra's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The animals of Nubra

Animals and birds the research behind Nubra's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

The kit

Everything Nubra needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included
The Nubra profile: its cover, its tile and its words
Profile

Nubra’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Nubra cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Nubra cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Bactrian Camel — the Nubra tile
Tile

The icon in one colour on Nubra’s own — for a grid, a story, a sticker.

Bactrian Camel — the Nubra icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Bactrian Camel, Nubra — the icon, alive
Loop

Points twinkle behind the peak, or clouds drift past. 7.2 s, seamless.

Motion

The symbol becomes Nubra and turns back — a Lottie loop for stories, the app and the web.

The Nubra display picture, as a circleThe Nubra display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Nubra lockup
Lockup

The horizontal lockup, with Nubra under the wordmark — for signage, email and merch.

Diskit Monastery on its hillSea-buckthorn, the Leh berry
City symbols

Nubra’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Nubra Zobu, femaleNubra Zobu, male
Zobus

Nubra’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Nubra 5

The rest of what the library holds for Nubra: the pattern of its region, the card its links share, each opening its own file or gallery.

On the map

Nubra is in Ladakh, India — one of the 84 places where Zostel is live.

Region
Ladakh
Country
India
Where
34.55° N, 77.56° E
Landscape
Valleys
Nubra · Ladakh · India