Leh

Why this icon The Shanti Stupa above Leh. Source: en.wikipedia.org

Zostel

The story

Sunset at the Shanti Stupa: the white stupa with its gold spire stands on its hilltop against the setting sun, prayer flags fluttering from the spire and visitors tiny on its terrace, while a traveller on the long stairway turns to photograph Leh's flat roofs and the snowy Stok range below.

Why this picture

The Shanti Stupa (1991), a white-domed peace stupa with a gilded spire, crowns the bare hill above Changspa at 3,609 m; a stairway of about 555 steps climbs to it, and sunset is its classic hour. Below it Leh's whitewashed, flat-roofed houses stand among poplars in the green Indus valley, and the snow-capped Stok range rises across the river.

The motion

The sun's rays turn; red-billed choughs wheel in a wide circle over the valley; the prayer flags flutter; the poplars sway. A 16-second loop.

Colour

Orchid #AA5EA5

Valley Blue #4F87C7

Blush #F6ADCD

Leh takes Valley Blue #4F87C7, one of the three Valleys colours — with its icon in white on it.

Another moment in Leh

A second scene: another true moment at Leh, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

A September morning at the Ladakh Festival in Leh: under the nine-storey palace on its ridge, two Ladakhis in festival dress dance down the old town's lane among whitewashed houses and golden poplars, drummers beating time beside them, a touring motorbike parked by the wall and a street dog watching.

Why this moment

The Ladakh Festival is held in Leh each September: troupes in traditional Ladakhi dress dance in procession through the town below Leh Palace (c. 1600), nine storeys of mud brick on the ridge over the old town of flat-roofed whitewashed houses. The poplars turn gold in September, Leh is the end of the great motorbike roads over the passes, and its street dogs are part of every lane.

The sky wears Gond scales, from Madhya Pradesh.

The motion

Clouds cross the deep blue sky above the palace; the sun's rays turn; the two dancers hop on the beat and the drummers beat time; the poplars sway; red-billed choughs wheel over the town. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Leh in symbols

Beside its icon, the things that are Leh, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

Leh PalaceMonument
Leh Palace (Sengge Namgyal, c. 1600): nine storeys of mud brick on the ridge over the old town — the royal family above, stables and stores below — the skyline every view of Leh is built on.
SVG Grey SVG PNG
A touring motorbikeOf the place
The touring motorbike: Leh is the end of the Manali–Leh and Srinagar–Leh highways, and riding over the high passes to it is the Ladakh journey; a bike loaded with saddlebags and a duffel, no maker's shapes.
SVG Grey SVG PNG
Gurgur cha and its churnOf the place
Gurgur cha, Ladakh's butter tea, named for the sound of its churn: tea, butter and salt worked in the dongmo, a tall wooden churn bound with brass bands, then poured into bowls.
SVG Grey SVG PNG

Also drawn for Leh 5

Detailed icons from the library that name Leh among their places: one drawing, on the page of every place it belongs to. Those drawn for Leh alone come first. Every detailed icon

Say hello to Leh's Zobus

Zobu in Leh's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

Their faces, poses and moves 70

Leh's Zobus from the rig: a face for a profile picture, a pose for a story, a move as a still; each opens its file. Every Zobu in motion

Faces 20

Poses 1

Point male

Moves 49

Show all 49

The kit

Everything Leh needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

48 files in one zip, the cover, its second scene, its symbols and its Zobus included

Profile

Leh’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Leh’s own — for a grid, a story, a sticker.

SVG PNG