Noida

Why this icon The Okhla Bird Sanctuary on the Yamuna, where painted storks wade the shallows each winter. Source: en.wikipedia.org

Zostel

The story

A misty winter morning at the Okhla Bird Sanctuary: a painted stork wades close by in front of the reeds and another far out in the Yamuna's shallows, Noida's towers stand pale in the haze, and a traveller on the watchtower out in the water watches through binoculars.

Why this picture

The Okhla Bird Sanctuary is a reed-fringed wetland on the Yamuna, held back by the low Okhla Barrage where the river enters Uttar Pradesh. From November to March painted storks, herons, kingfishers and ducks winter here, busiest between 6 and 9 in the morning; a watchtower stands in the shallows, and Noida's high-rises line the far bank.

The sky wears a faint Khovar, from Hazaribagh, Jharkhand.

The motion

The water lines run; ducks fly across; the sun's rays turn. A 16-second loop.

Colour

Rani Pink #ED145A

Apricot #FFCE7B

Gulabi #EE3C96

Noida takes Gulabi #EE3C96, one of the three Flowers colours — with its icon in white on it.

Another moment in Noida

A second scene: another true moment at Noida, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

Sunset at the Okhla barrage: the winter sun goes down behind the long low weir and the city's towers across the Yamuna, a traveller on the bund path points out across the water as ducks fly in to roost, a painted stork wades below the weir and a kingfisher waits on a post, and close by in the reeds at the water's edge a grey-headed swamphen stands among the cattails.

Why this moment

The Okhla barrage (1874) is a long low weir of gates across the Yamuna where it enters Uttar Pradesh; the Okhla Bird Sanctuary is the backwater and reed beds beside it, on Noida's edge. From November to March migratory ducks fill it and fly in at dusk; painted storks wade the shallows, white-throated kingfishers perch on posts, and grey-headed swamphens clamber through the Typha reeds. Noida's towers stand along the far bank.

The sky wears Gond scales, from Madhya Pradesh.

The motion

A flock of ducks crosses the whole sky to roost; the river's rows run; the sun's fan of rays breathes; the stork dips its bill and the kingfisher bobs on its post. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Noida in symbols

Beside its icon, the things that are Noida, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

Grey-headed swamphen in the Okhla reedsOf the place
The grey-headed swamphen of the Okhla reed beds: a hen-sized purple-blue waterbird with a pale grey head, a stout red bill and frontal shield and long red legs, clambering through the marsh behind the barrage.
SVG Grey SVG PNG
Okhla barrageMonument
Okhla barrage (1874): a long, low weir of gates holding the Yamuna where it enters Uttar Pradesh — the Okhla Bird Sanctuary is the backwater behind it — with the Delhi-Noida road running along its top.
SVG Grey SVG PNG

Also drawn for Noida 5

Detailed icons from the library that name Noida among their places: one drawing, on the page of every place it belongs to. Those drawn for Noida alone come first. Every detailed icon

Say hello to Noida's Zobus

Zobu in Noida's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

Their faces, poses and moves 26

Noida's Zobus from the rig: a face for a profile picture, a pose for a story, a move as a still; each opens its file. Every Zobu in motion

The animals of Noida

Animals and birds the research behind Noida's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

Painted storkMycteria leucocephala
SVG Grey SVG PNG
White-throated kingfisherHalcyon smyrnensis
SVG Grey SVG PNG

The kit

Everything Noida needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included

Profile

Noida’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Noida’s own — for a grid, a story, a sticker.

SVG PNG