Pahalgam

Why this icon Pahalgam means 'village of the shepherds' in Kashmiri. Source: en.wikipedia.org

Zostel

The story

An early-summer morning on the Lidder at Pahalgam, the 'village of the shepherds': a ewe and her lamb stand on the near bank, and a traveller on a riverside boulder waves to a shepherd whose flock grazes the far bank, the river running white over its stones under tall pines and snow-streaked peaks.

Why this picture

Pahalgam (about 2,200 m) is where the East and West Lidder meet in a valley of pine forest and meadows; its name is read as pahal (shepherds) and gam (village). In late May and June the herders' flocks of sheep and goats move up the valley to the summer pastures, the river runs full and white over its boulders and snow still streaks the peaks.

The motion

The river's water lines run; the flock grazes; the traveller waves; the grass round the ewe sways and the wildflowers twinkle; the pines sway; the sun's rays turn. A 16-second loop.

Colour

Orchid #AA5EA5

Valley Blue #4F87C7

Blush #F6ADCD

Pahalgam takes Orchid #AA5EA5, one of the three Valleys colours — with its icon in white on it.

Another moment in Pahalgam

A second scene: another true moment at Pahalgam, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

A golden September evening on the Lidder at Pahalgam: a traveller stands on a boulder in the river casting a line as a trout leaps clear of the white water close by; a kingfisher watches from a river stone, ponies graze the far bank under the pines and the sun sets behind the snow peaks.

Why this moment

The Lidder is Kashmir's trout river: brown and rainbow trout, brought to the valley in the early 1900s, are fished from its banks and boulders under permit through the season, from March to September, where it runs clear and fast over big stones under fir and blue pine. Ponies carry visitors up to Aru and the meadows, and white-throated kingfishers hunt over the valley's streams.

The sky wears Khatamband, from Kashmir.

The motion

The Lidder's rows run downstream across the whole frame; the sunset's fan of rays breathes; birds cross the evening sky; the firs sway; the ponies graze; the angler works the rod. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Pahalgam in symbols

Beside its icon, the things that are Pahalgam, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

Pheran and kangriOf the place
The pheran, Kashmir's long loose cloak with wide sleeves, and the kangri carried under it: an earthen pot of embers in a wicker basket, the valley's way through the winter (pheran and kangri sources).
SVG Grey SVG PNG
A rainbow trout leaping the LidderOf the place
Trout of the Lidder: Pahalgam's river runs clear and icy over its boulders, and its brown and rainbow trout are fished from the banks and served in the town — the river as the valley lives it.
SVG Grey SVG PNG

Also drawn for Pahalgam 3

Detailed icons from the library that name Pahalgam among their places: one drawing, on the page of every place it belongs to. Those drawn for Pahalgam alone come first. Every detailed icon

Say hello to Pahalgam's Zobus

Zobu in Pahalgam's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

The kit

Everything Pahalgam needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included

Profile

Pahalgam’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Pahalgam’s own — for a grid, a story, a sticker.

SVG PNG