Zostel
The Panchgani cover: Strawberry morning below Table Land
Strawberries on Jade — the Panchgani tile
Language

Panchgani

Strawberries · Maharashtra · India

Make its poster The kit
The Panchgani cover: Strawberry morning below Table Land
Strawberries on Jade — the Panchgani tile

Why this icon The Panchgani–Mahabaleshwar belt grows India's strawberries. Source: en.wikipedia.org

Zostel Plus

Strawberries and cream. Then sunset on Table Land.

EAT · WANDER · GAZE

The story

Strawberry morning below Table Land: close by, a plant at the edge of the near row hangs ripe berries over the red earth; beyond it a traveller kneels at a row to pick, a small basket at his side, and Table Land's flat top stands on the skyline.

Why this picture

Panchgani and Mahabaleshwar grow India's best-known strawberries (GI-tagged), in farms of low plants in rows on the plateau's red laterite, their white flowers and red berries among three-part toothed leaves; picking peaks from December to February under clear, cool skies. Above the town, Table Land is a dead-flat laterite plateau with sheer scarps, silver oaks planted in British times line its roads, and green bee-eaters hawk insects in the morning light.

The sky wears Khovar, from Hazaribagh, Jharkhand.

The motion

The near plants stir; the silver oaks sway; green bee-eaters cross the whole sky; clouds drift; the sun's rays turn. A 16-second loop.

Colour

Mustard Leaf #E2E418
Jade #04B495
Paddy Green #B2D234

Panchgani takes Jade #04B495, one of the three Fields colours — with its icon in Steel Grey on it.

Another moment in Panchgani

A second scene: another true moment at Panchgani, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Panchgani scene: A clear winter sunset at the edge of Table Land

The story

A clear winter sunset at the edge of Table Land: on the plateau's flat laterite top a traveller rides a pony led by its pony-man, a black kite wheels over the Krishna valley, a paraglider drifts across the sky and the Dhom reservoir lies below the flat-topped hills as the sun goes down.

Why this moment

Table Land, the bare laterite plateau above Panchgani (about 1,380 m), is the town's sunset point: ponies walk visitors across its dead-flat top, its scarps fall to the Krishna valley and the long Dhom reservoir, and paragliders fly the Panchgani ridges from October to May under clear winter skies. Black kites ride the updrafts along the scarp.

The motion

A paraglider drifts across the whole sky; a black kite wheels over the valley; the setting sun's fan of rays breathes; the reservoir's rows run; the pony swishes its tail. A 16-second loop.

Panchgani in symbols

Beside its icon, the things that are Panchgani, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Table LandMonument

    Table Land, the laterite plateau above Panchgani (about 1,380 m), one of the longest in Asia: a bare, dead-flat top, golden-dry most of the year, with sheer scarps falling to the Krishna valley; ponies walk it.

  • Strawberry crush and a milkshakeOf the place

    Panchgani's strawberries go into jams, syrups and crushes sold all through the town; a bottle of crush makes the strawberry milkshake.

Also drawn for Panchgani 4

Detailed icons from the library that name Panchgani among their places: one drawing, on the page of every place it belongs to. Those drawn for Panchgani alone come first. Every detailed icon

Say hello to Panchgani's Zobus

Zobu in Panchgani's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The kit

Everything Panchgani needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included
The Panchgani profile: its cover, its tile and its words
Profile

Panchgani’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Panchgani cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Panchgani cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Strawberries — the Panchgani tile
Tile

The icon in one colour on Panchgani’s own — for a grid, a story, a sticker.

Strawberries — the Panchgani icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Strawberries, Panchgani — the icon, alive
Loop

A breeze sways the field stalks at its base. 7.2 s, seamless.

Motion

The symbol becomes Panchgani and turns back — a Lottie loop for stories, the app and the web.

The Panchgani display picture, as a circleThe Panchgani display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Panchgani lockup
Lockup

The horizontal lockup, with Panchgani under the wordmark — for signage, email and merch.

Table LandStrawberry crush and a milkshake
City symbols

Panchgani’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Panchgani Zobu, femalePanchgani Zobu, male
Zobus

Panchgani’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Panchgani 4

The rest of what the library holds for Panchgani: the pattern of its region, the card its links share, each opening its own file or gallery.

On the map

Panchgani is in Maharashtra, India — one of the 84 places where Zostel is live.

Region
Maharashtra
Country
India
Where
17.92° N, 73.80° E
Landscape
Fields
Panchgani · Maharashtra · India