Zostel
The Kareri cover: Golden hour at Kareri Lake
Kareri Lake on Valley Blue — the Kareri tile
Language

Kareri

Kareri Lake · Himachal Pradesh · India

Make its poster The kit
The Kareri cover: Golden hour at Kareri Lake
Kareri Lake on Valley Blue — the Kareri tile

Why this icon Kareri Lake (2,934 m), fed by Dhauladhar snowmelt, with a temple above it. Source: en.wikipedia.org

Zostel Plus

Trek up from the village to a lake of Dhauladhar snowmelt.

TREK · CAMP · GAZE

The story

Golden hour at Kareri Lake: the sun goes down behind a side ridge as a traveller sits on a rock by a little tent pitched back on the grassy shore, a steaming mug in hand, below the Dhauladhar's snow-streaked wall; a little shrine stands across the water and a Gaddi shepherd's flock grazes the far bank by the huts.

Why this picture

Kareri Lake (2,934 m) is a small, shallow lake of Dhauladhar snowmelt at the top of a 13 km trail from Kareri village, frozen from December to spring, in an open grassy bowl under steep granite ridges. By late May it is open, snow still streaks the ridge and the Gaddi shepherds bring their flocks up to graze; a small shrine stands above the shore, and Himalayan griffons ride the air over the ridges.

The sky wears Khovar, from Hazaribagh, Jharkhand.

The motion

A griffon glides across the whole sky; two more wheel slowly over the bowl; the setting sun's fan of rays breathes; the lake's water lines run; steam rises off the mug; the sheep graze; the pennant flutters; the grass sways. A 16-second loop.

Colour

Orchid #AA5EA5
Valley Blue #4F87C7
Blush #F6ADCD

Kareri takes Valley Blue #4F87C7, one of the three Valleys colours — with its icon in white on it.

Another moment in Kareri

A second scene: another true moment at Kareri, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Kareri scene: A clear late-spring morning on the trail up to Kareri Lake

The story

A clear late-spring morning on the trail up to Kareri Lake: a traveller crosses a log bridge over the Nyund stream as it rushes down out of the foothills; set back on the meadow, a shepherd and two of his sheep stand by a Gaddi dry-stone hut, and pines and oaks give way to the grass under the snow-streaked Dhauladhar.

Why this moment

The Kareri Lake trail runs through forested stretches, mountain streams and wooden bridges, following the Nyund stream up from Kareri village through pine and oak to open grassland. From late May the trail is clear while snow still streaks the ridge, and the Gaddi shepherds bring their flocks up to the summer grazing, living in low dry-stone huts.

The sky wears Kullu shawl, from Himachal Pradesh.

The motion

A flock of birds crosses the sky; the stream's rows run down toward the camera; the pines and oaks sway; the two sheep graze; the sun's rays turn; the traveller steps along the bridge. A 16-second loop.

Kareri in symbols

Beside its icon, the things that are Kareri, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • A Gaddi shepherds' hutMonument

    The Gaddi shepherds' huts on the far shore of Kareri Lake, the Gaddis' summer grazing ground: a low stone hut under a heavy roof of stone slates, one low door, no window to speak of.

  • A Gaddi flockOf the place

    The Gaddis bring their flocks up to graze round Kareri Lake every summer: cream-fleeced sheep and black goats on the far shore.

Also drawn for Kareri 2

Detailed icons from the library that name Kareri among their places: one drawing, on the page of every place it belongs to. Those drawn for Kareri alone come first. Every detailed icon

Say hello to Kareri's Zobus

Zobu in Kareri's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The animals of Kareri

Animals and birds the research behind Kareri's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

The kit

Everything Kareri needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included
The Kareri profile: its cover, its tile and its words
Profile

Kareri’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Kareri cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Kareri cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Kareri Lake — the Kareri tile
Tile

The icon in one colour on Kareri’s own — for a grid, a story, a sticker.

Kareri Lake — the Kareri icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Kareri Lake, Kareri — the icon, alive
Loop

Points twinkle behind the peak, or clouds drift past. 7.2 s, seamless.

Motion

The symbol becomes Kareri and turns back — a Lottie loop for stories, the app and the web.

The Kareri display picture, as a circleThe Kareri display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Kareri lockup
Lockup

The horizontal lockup, with Kareri under the wordmark — for signage, email and merch.

A Gaddi shepherds' hutA Gaddi flock
City symbols

Kareri’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Kareri Zobu, femaleKareri Zobu, male
Zobus

Kareri’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Kareri 5

The rest of what the library holds for Kareri: the pattern of its region, the card its links share, each opening its own file or gallery.

On the map

Kareri is in Himachal Pradesh, India — one of the 84 places where Zostel is live.

Region
Himachal Pradesh
Country
India
Where
32.33° N, 76.27° E
Landscape
Valleys
Kareri · Himachal Pradesh · India