Zostel
The Doodhpathri cover: A bright summer day in Doodhpathri, the 'valley of milk'
Valley of Milk on Valley Blue — the Doodhpathri tile
Language

Doodhpathri

Valley of Milk · Jammu & Kashmir · India

Make its poster The kit
The Doodhpathri cover: A bright summer day in Doodhpathri, the 'valley of milk'
Valley of Milk on Valley Blue — the Doodhpathri tile

Why this icon Doodhpathri means 'valley of milk' — its streams run white over the stones. Source: en.wikipedia.org

Zostel

Follow the milk-white stream. Lie in the meadow. Breathe.

WALK · SPLASH · BREATHE

The story

A bright summer day in Doodhpathri, the 'valley of milk': a traveller sits on a boulder at the edge of the Shaliganga, toes in the water, as the stream foams milk-white down the meadow; saddled ponies and a few sheep graze, daisies, buttercups and forget-me-nots dot the grass, dark firs stand on the meadow and wooded hills ring it.

Why this picture

Doodhpathri is a bowl-shaped alpine meadow at about 2,730 m in the Pir Panjal, 42 km from Srinagar, ringed by pine and fir. Its name is read as the 'valley of milk' for the Shaliganga stream that foams white over its boulders. In summer herders bring their animals up, ponies wait for riders and daisies and buttercups fill the grass.

The sky wears Khovar, from Hazaribagh, Jharkhand.

The motion

The stream's water lines run; clouds drift to and fro; the sun's rays turn; the ponies and the sheep graze; the flowers twinkle. A 16-second loop.

Colour

Orchid #AA5EA5
Valley Blue #4F87C7
Blush #F6ADCD

Doodhpathri takes Valley Blue #4F87C7, one of the three Valleys colours — with its icon in white on it.

Another moment in Doodhpathri

A second scene: another true moment at Doodhpathri, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Doodhpathri scene: Evening at a herders' kotha on the edge of the Doodhpathri meadow

The story

Evening at a herders' kotha on the edge of the Doodhpathri meadow: the low mud house stands against the firs with smoke rising from its roof and its doorway lit, the cows graze in from the grass, noon chai and a girda wait on a flat stone by the door, and a traveller walks up from the milk-white stream as the moon rises over the forest.

Why this moment

Gujjar and Bakarwal families spend the summer months at Doodhpathri in kothas, low houses of mud, stone and timber at the forest's edge, with their cattle and flocks; noon chai, Kashmir's pink salt tea, is drunk with the round girda bread. The meadow at about 2,730 m in the Pir Panjal is ringed by pine and fir, and the Shaliganga runs milk-white across it.

The motion

Smoke rises from the kotha's roof; the moon's rings turn; clouds cross the dusk sky; the firs sway; the stream's lines run; the cows graze; the traveller walks. A 16-second loop.

Doodhpathri in symbols

Beside its icon, the things that are Doodhpathri, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Noon chai and girdaOf the place

    Noon chai, the pink salt tea of Kashmir, brewed long and aerated until it turns pink, drunk in the meadows from flasks with the girda, the round bread pressed with the baker's fingers.

  • A herders' kothaMonument

    The kotha, the herders' low mud house at Doodhpathri's forest edge, where the Gujjar and Bakarwal families live with their herds through the six summer months on the meadow.

Also drawn for Doodhpathri 2

Detailed icons from the library that name Doodhpathri among their places: one drawing, on the page of every place it belongs to. Those drawn for Doodhpathri alone come first. Every detailed icon

Say hello to Doodhpathri's Zobus

Zobu in Doodhpathri's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The animals of Doodhpathri

Animals and birds the research behind Doodhpathri's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

The kit

Everything Doodhpathri needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included
The Doodhpathri profile: its cover, its tile and its words
Profile

Doodhpathri’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Doodhpathri cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Doodhpathri cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Valley of Milk — the Doodhpathri tile
Tile

The icon in one colour on Doodhpathri’s own — for a grid, a story, a sticker.

Valley of Milk — the Doodhpathri icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Valley of Milk, Doodhpathri — the icon, alive
Loop

Points twinkle behind the peak, or clouds drift past. 7.2 s, seamless.

Motion

The symbol becomes Doodhpathri and turns back — a Lottie loop for stories, the app and the web.

The Doodhpathri display picture, as a circleThe Doodhpathri display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Doodhpathri lockup
Lockup

The horizontal lockup, with Doodhpathri under the wordmark — for signage, email and merch.

Noon chai and girdaA herders' kotha
City symbols

Doodhpathri’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Doodhpathri Zobu, femaleDoodhpathri Zobu, male
Zobus

Doodhpathri’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Doodhpathri 5

The rest of what the library holds for Doodhpathri: the pattern of its region, the card its links share, each opening its own file or gallery.

On the map

Doodhpathri is in Jammu & Kashmir, India — one of the 84 places where Zostel is live.

Region
Jammu & Kashmir
Country
India
Where
33.87° N, 74.57° E
Landscape
Valleys
Doodhpathri · Jammu & Kashmir · India