Zostel
The Srinagar cover: Dawn on Dal Lake
Shikara on Ocean — the Srinagar tile
Language

Srinagar

Shikara · Jammu & Kashmir · India

Make its poster The kit
The Srinagar cover: Dawn on Dal Lake
Shikara on Ocean — the Srinagar tile

Why this icon The shikara on Dal Lake. Source: en.wikipedia.org

Zostel

A shikara on Dal Lake at dawn. Kahwa in hand.

FLOAT · SIP · GAZE

The story

Dawn on Dal Lake: a carved shikara glides past the houseboats under the Zabarwan hills, a traveller leaning back under its canopy with a small cup of kahwa while the boatman, sitting on the stern, works the heart-shaped paddle; lotus open in the shallows and a pied kingfisher hovers over the open water.

Why this picture

The shikara, a long, slim wooden boat (25 to 41 ft) with a canopy and a cushioned seat, painted and carved in bright colours, is how Srinagar crosses Dal Lake; its boatman sits at the stern with a heart-shaped paddle. Carved cedar houseboats line the shore below the Zabarwan range, pink lotus bloom in July and August, and kahwa, green tea with saffron, cardamom and almonds, is served in small cups. Pied kingfishers hover over the open water and dive for fish.

The sky wears Khatamband, from Kashmir.

The motion

The paddle dips and draws; steam curls from the cup; the water lines run, row against row; a pair of black kites circles high over the lake; a pied kingfisher hovers and dives; the sun's rays breathe; the willows sway. A 16-second loop.

Colour

Sky #9CDCF9
Lagoon #34C2D7
Ocean #0072BC

Srinagar takes Ocean #0072BC, one of the three Waters colours — with its icon in white on it.

Another moment in Srinagar

A second scene: another true moment at Srinagar, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Srinagar scene: A bright April morning at Srinagar's Tulip Festival

The story

A bright April morning at Srinagar's Tulip Festival: on the garden's terraces below the Zabarwan hills a traveller stops to photograph the tulip rows, a bed of tulips blooms close by, a kahwa samovar steams on a stall's table, the chinars are in new leaf and a black kite wheels over the valley.

Why this moment

The tulip garden on the foothills of the Zabarwan range above Dal Lake opens for the Tulip Festival in late March and April, some seventy varieties in rows on seven terraces. Kahwa, green tea with saffron and cardamom, is brewed in the copper samovar with a chamber of live coals through its middle. Chinars shade Srinagar's gardens, and black kites wheel over the city.

The sky wears Gond scales, from Madhya Pradesh.

The motion

A black kite wheels a wide circle over the valley; clouds cross the sky; the sun's rays turn; the chinars sway; steam rises from the samovar. A 16-second loop.

Srinagar in symbols

Beside its icon, the things that are Srinagar, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Samovar and kahwaOf the place

    The Kashmiri samovar: a copper urn with a fire chamber of live coals running through its centre, in which kahwa — green tea with saffron, cardamom, cinnamon and almonds — is brewed and kept hot, poured into tiny shallow cups.

  • A chinar leaf in autumnOf the place

    The chinar, the oriental plane of Kashmir's gardens and the region's symbol: deep five-lobed palmate leaves that turn blood red, amber and yellow in autumn — the Char Chinar island blazes on Dal.

  • Tulips of the Tulip FestivalOf the place

    The Tulip Festival (March–April) at the Indira Gandhi Memorial Tulip Garden: some seventy varieties in rows of colour on seven terraces below the Zabarwan, over Dal Lake — Asia's largest tulip garden.

Also drawn for Srinagar 7

Detailed icons from the library that name Srinagar among their places: one drawing, on the page of every place it belongs to. Those drawn for Srinagar alone come first. Every detailed icon

Say hello to Srinagar's Zobus

Zobu in Srinagar's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The animals of Srinagar

Animals and birds the research behind Srinagar's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

The kit

Everything Srinagar needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

48 files in one zip, the cover, its second scene, its symbols and its Zobus included
The Srinagar profile: its cover, its tile and its words
Profile

Srinagar’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Srinagar cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Srinagar cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Shikara — the Srinagar tile
Tile

The icon in one colour on Srinagar’s own — for a grid, a story, a sticker.

Shikara — the Srinagar icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Shikara, Srinagar — the icon, alive
Loop

The water flows, and whatever floats rides it. 7.2 s, seamless.

Motion

The symbol becomes Srinagar and turns back — a Lottie loop for stories, the app and the web.

The Srinagar display picture, as a circleThe Srinagar display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Srinagar lockup
Lockup

The horizontal lockup, with Srinagar under the wordmark — for signage, email and merch.

Samovar and kahwaA chinar leaf in autumnTulips of the Tulip Festival
City symbols

Srinagar’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Srinagar Zobu, femaleSrinagar Zobu, male
Zobus

Srinagar’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Srinagar 5

The rest of what the library holds for Srinagar: the pattern of its region, the card its links share, each opening its own file or gallery.

On the map

Srinagar is in Jammu & Kashmir, India — one of the 84 places where Zostel is live.

Region
Jammu & Kashmir
Country
India
Where
34.08° N, 74.80° E
Landscape
Waters
Srinagar · Jammu & Kashmir · India