Shoja

Why this icon Serolsar Lake, kept clean — the legend goes — by a little bird. Source: thestatesman.com

Zostel

The story

A still summer morning at Serolsar Lake: a traveller who walked through the forest from Jalori Pass rests on a walking stick at the shore, firs stand at the water's edge, mist lies along the ridges and a little bird hovers over the lake with a leaf.

Why this picture

Serolsar is a small lake at about 3,100 m in the oak, deodar and rhododendron forest above Shoja, a short, easy walk from Jalori Pass, whose road opens again in spring. A local legend says a little bird keeps the lake clean, picking up every leaf that falls on it.

The sky wears a faint Khovar, from Hazaribagh, Jharkhand.

The motion

The little bird's wing beats as it hovers; three blue birds cross the misty sky; the sun's rays turn; the shore's stalks sway; flowers glint in the grass. A 16-second loop.

Colour

Orchid #AA5EA5

Valley Blue #4F87C7

Blush #F6ADCD

Shoja takes Valley Blue #4F87C7, one of the three Valleys colours — with its icon in white on it.

Another moment in Shoja

A second scene: another true moment at Shoja, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

A golden October afternoon on Jalori Pass: close to the camera a Himalayan monal digs in the grass at the oak forest's edge, while the traveller walks the open saddle along the ridge trail toward the ruins of Raghupur Fort, the Great Himalayan Range white across the valleys.

Why this moment

Jalori Pass, about 3,120 m, is 5 km above Shoja; from it a 3 km trail runs along the ridge to the ruins of Raghupur Fort, with the Pir Panjal and the Great Himalayan Range in view, through spruce, deodar and oak. The pass closes from December to March, so October is its last clear season. The Himalayan monal digs for roots at the oak forest edges above 2,400 m.

The sky wears Kullu shawl, from Himachal Pradesh.

The motion

Clouds cross the sky over the range; the traveller walks the trail; the oaks sway; a pair of birds circles over the valley; the sun's rays turn. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Shoja in symbols

Beside its icon, the things that are Shoja, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

Raghupur Fort's ruinsMonument
Raghupur Fort, on its meadow ridge some 3 km from Jalori Pass: a watch-fort the rulers of Kullu kept over the valleys and the trade route, now ruined — old dry-stone walls standing broken against the sky.
SVG Grey SVG PNG
Jalori PassOf the place
Jalori Pass (about 3,120 m), the saddle above Shoja that the road from Banjar climbs in hairpins: oak and deodar forest on the ridges either side, an open meadow at the top, snow peaks beyond — the start of the walks to Serolsar Lake and Raghupur Fort.
SVG Grey SVG PNG

Also drawn for Shoja 4

Detailed icons from the library that name Shoja among their places: one drawing, on the page of every place it belongs to. Those drawn for Shoja alone come first. Every detailed icon

Say hello to Shoja's Zobus

Zobu in Shoja's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

Their faces, poses and moves 23

Shoja's Zobus from the rig: a face for a profile picture, a pose for a story, a move as a still; each opens its file. Every Zobu in motion

The animals of Shoja

Animals and birds the research behind Shoja's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

Himalayan monalLophophorus impejanus
SVG Grey SVG PNG

The kit

Everything Shoja needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included

Profile

Shoja’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Shoja’s own — for a grid, a story, a sticker.

SVG PNG