Kufri

Why this icon Yak rides are Kufri's signature. Source: tourmyindia.com

Zostel Plus

The story

A bright winter morning at Kufri after fresh snow: a traveller rides a saddled yak across the white slope, waving, its hoofprints trailing behind, while a skier glides down the far slope under the snow peaks, deodars line the hill and a cloud sails across the clear sky.

Why this picture

Kufri, 2,720 m up and 16 km beyond Shimla, is the town's snow playground: from December to February its rounded hilltops and potato-field slopes lie under snow, ringed by cedar forest below Mahasu Peak; yaks in bright saddle cloths carry visitors up the slopes, and skiers and toboggans come out on the snow.

The sky wears Khovar, from Hazaribagh, Jharkhand.

The motion

A cloud sails across the whole sky; two birds fly across it; the sun's rays turn; the traveller waves; the deodars sway; points of light glint on the snow. A 16-second loop.

Colour

Orchid #AA5EA5

Valley Blue #4F87C7

Blush #F6ADCD

Kufri takes Valley Blue #4F87C7, one of the three Valleys colours — with its icon in white on it.

Another moment in Kufri

A second scene: another true moment at Kufri, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

A winter evening on Kufri's Green Valley slopes: the sun sets behind the snow range and the snow takes its pink light; a traveller comes down the slope on a toboggan close to the camera, sitting back with his legs out along the deck and its tracks behind him; a villager slides down the far slope on another toboggan, a yak stands on the ridge under the deodars and a flock of birds flies home across the sky.

Why this moment

Kufri (2,720 m, 16 km beyond Shimla) is the town's snow playground: from December to February its slopes and the potato-field paths lie under snow, and toboggans, sledges and skis come out on them; Green Valley is its stretch of rolling slopes ringed by deodar forest under the snow peaks, and domestic yaks are kept there for visitors. Clear winter evenings light the snow pink as the sun goes down.

The sky wears Gond scales, from Madhya Pradesh.

The motion

A flock of birds crosses the whole sky; the far toboggan slides down the far slope and out of the frame; the sun's fan of rays breathes; the deodars sway; points of light glint on the snow; the yak dips its head. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Kufri in symbols

Beside its icon, the things that are Kufri, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

A toboggan on the snowOf the place
Kufri is Shimla's snow playground: in winter the path through its potato fields turns into a ski track and the slopes fill with toboggans and sledges.
SVG Grey SVG PNG
Kufri potatoesOf the place
Kufri's slopes are potato fields, and the potato research station at Kufri gave its name to India's potato varieties (Kufri Jyoti, Kufri Chandramukhi and the rest, bred by CPRI Shimla).
SVG Grey SVG PNG

Also drawn for Kufri 3

Detailed icons from the library that name Kufri among their places: one drawing, on the page of every place it belongs to. Those drawn for Kufri alone come first. Every detailed icon

Say hello to Kufri's Zobus

Zobu in Kufri's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

The animals of Kufri

Animals and birds the research behind Kufri's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

Domestic yakBos grunniens
SVG Grey SVG PNG
Himalayan monalLophophorus impejanus
SVG Grey SVG PNG

The kit

Everything Kufri needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included

Profile

Kufri’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Kufri’s own — for a grid, a story, a sticker.

SVG PNG