Zostel
The Agra cover: Sunrise at the Taj Mahal
Taj Mahal on Gulabi — the Agra tile
Language

Agra

Taj Mahal · Uttar Pradesh · India

Make its poster The kit
The Agra cover: Sunrise at the Taj Mahal
Taj Mahal on Gulabi — the Agra tile

Why this icon The Taj Mahal, exactly as the Brand Manual draws it. Source: whc.unesco.org

Zostel

See the Taj at sunrise. Then see it again.

SEE · GAZE · WANDER

The story

Sunrise at the Taj Mahal: the white dome stands against a big rising sun, the water channel runs down the middle of the garden between its cypresses, and a traveller walks along it.

Why this picture

The Taj Mahal (1631–1648) stands at the river end of a walled Mughal four-part garden, the charbagh, with a long water channel running up to it between rows of trees and flower beds. Its white Makrana marble looks pinkish in the morning. Rose-ringed parakeets fly across the garden in noisy flocks.

The sky wears Gond scales, from Madhya Pradesh.

The motion

The sun breathes; the traveller walks; the water lines in the channel run, row against row; parakeets cross the sky; the cypresses sway. A 16-second loop.

Colour

Rani Pink #ED145A
Apricot #FFCE7B
Gulabi #EE3C96

Agra takes Gulabi #EE3C96, one of the three Flowers colours — with its icon in white on it.

Another moment in Agra

A second scene: another true moment at Agra, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Agra scene: A golden winter afternoon at Agra Fort

The story

A golden winter afternoon at Agra Fort: the fort's red sandstone walls and gate stand over the lawn along its dry moat, a traveller holds up a plate of petha from town, and rhesus macaques, one on the rampart and one on the lawn beside him, have seen it; parakeets cross the sky to roost and one sits in a neem.

Why this moment

Agra Fort (Akbar, from 1565; UNESCO 1983) is 2.5 km of red sandstone double walls with round bastions and tall gates between octagonal towers; a dry moat and lawns run along its walls. Petha, candied ash gourd, is Agra's own sweet, sold by every sweet shop in town ('your diet goes out the window, thanks, petha', the Zostel blog). Rhesus macaques sit on the city's sandstone walls, and rose-ringed parakeets fly to roost in noisy flocks in the late afternoon. October to March is the season to visit.

The sky wears Banaras brocade, from Uttar Pradesh.

The motion

A parakeet flock crosses the whole sky; the sun's rays turn; the ashoka and neem trees sway; the macaques turn their heads toward the petha. A 16-second loop.

Agra in symbols

Beside its icon, the things that are Agra, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Agra FortMonument

    Agra Fort (Akbar, from 1565; UNESCO 1983): 2.5 km of red sandstone double walls, the outer low, the inner 21 m high and crenellated, round bastions all along; its gates are tall pointed arches between two massive octagonal towers.

  • A pietra dura plateOf the place

    Pietra dura (parchin kari), Agra's living craft from the Taj Mahal: semi-precious stones cut and inlaid into white marble as flowers and leaves — never lettering.

  • PethaOf the place

    Petha, Agra's own sweet: ash gourd candied in sugar until translucent, crisp with sugar outside and moist within, sold in boxes by every sweet shop in the city.

Say hello to Agra's Zobus

Zobu in Agra's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The animals of Agra

Animals and birds the research behind Agra's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

The kit

Everything Agra needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city map, its city symbols and its Zobus — every file ready to download.

51 files in one zip, the cover, its second scene, its symbols, its Zobus and its city map included
The Agra profile: its cover, its tile and its words
Profile

Agra’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Agra cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Agra cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Taj Mahal — the Agra tile
Tile

The icon in one colour on Agra’s own — for a grid, a story, a sticker.

Taj Mahal — the Agra icon
Icon

A monument: city grey, its detail cut out. Transparent; the mono takes any one colour.

Taj Mahal, Agra — the icon, alive
Loop

Festival bunting flutters above it, or confetti points twinkle. 7.2 s, seamless.

Motion

The symbol becomes Agra and turns back — a Lottie loop for stories, the app and the web.

The Agra display picture, as a circleThe Agra display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Agra lockup
Lockup

The horizontal lockup, with Agra under the wordmark — for signage, email and merch.

Agra FortA pietra dura platePetha
City symbols

Agra’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Agra Zobu, femaleAgra Zobu, male
Zobus

Agra’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Agra 5

The rest of what the library holds for Agra: the pattern of its region, the card its links share, each opening its own file or gallery.

The map we made for Agra

42 things to do around our Zostel, two walks and 18 quests, on one A2 sheet that folds to A6 — a map made for travellers. Print it, fold it, go.

A2, both sides, folds to A6. For print: double-sided, flipping on the long edge; at a print shop, the PDF at actual size.

ClickTap the sheet to zoom in
The mapClick to zoom in
The guideClick to zoom in

Base map © OpenStreetMap contributors.

Its pieces on the map 63

Every spot on the Agra sheet, by what you go there for, each drawn with a drawing of the library. A piece opens its drawing with its files; the line under it names the other places that drawing belongs to.

On the map

Agra is in Uttar Pradesh, India — one of the 84 places where Zostel is live.

Region
Uttar Pradesh
Country
India
Where
27.18° N, 78.01° E
Landscape
Flowers
Agra · Uttar Pradesh · India