Indore

Why this icon Indori poha with hot jalebi is the city's breakfast. Source: nationalgeographic.com

Zostel

The story

A winter morning at a poha-jalebi stall in Indore's old city, seen from a customers' table: a plate of poha with its jalebi waits at the camera, steam curls off the vendor's poha steamer and jalebi fry in his kadhai, a traveller in the street eats a plate of poha, and Rajwada's seven storeys rise beyond.

Why this picture

Indore breakfasts on poha-jalebi: flattened rice steamed with turmeric, heaped with sev, onion, pomegranate and coriander, eaten with a coil of hot jalebi from street stalls in the morning, standing at the counter or a table. Rajwada, the Holkars' seven-storey palace (three storeys of stone under four of timber), stands over the old city's market streets.

The motion

Steam rises from the poha steamer; a flock of pigeons flies across over the old city; parakeets wheel by the neem; pigeons peck in the street; the neem sways; the sun's rays turn. A 16-second loop.

Colour

Rani Pink #ED145A

Apricot #FFCE7B

Gulabi #EE3C96

Indore takes Rani Pink #ED145A, one of the three Flowers colours — with its icon in white on it.

Another moment in Indore

A second scene: another true moment at Indore, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

Rangpanchami in Indore: on a bright March afternoon the Gair comes past Rajwada, a tanker's cannon throws a jet of coloured water high into the air and clouds of gulal hang in the air, two Indori Zobus in their festival best dance in the street among the townspeople, and a parakeet watches from a neem bough close by.

Why this moment

On Rangpanchami, five days after Holi, Indore's Gair procession, a tradition from the Holkar days, moves through the old city round Rajwada; tankers and pumps throw coloured water and gulal high over the street while the crowd dances to the dhol. Rajwada is the Holkars' seven-storey palace gate at the heart of the old city, a few steps from Sarafa. Rose-ringed parakeets live in the city's neem and banyan trees.

The motion

The cannon's jet of colour arcs up and falls; the gulal clouds swell and points of colour twinkle in the air; the townspeople and the two Zobus dance on the beat; the neem bough sways; the sun's rays turn. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Indore in symbols

Beside its icon, the things that are Indore, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

RajwadaMonument
Rajwada, the Holkars' seven-storey palace (c. 1747) at the heart of old Indore: three storeys of stone under four of wood, a great iron-studded wooden door, rows of balconies and windows, round bastions at the corners.
SVG Grey SVG PNG
A leather toy horseOf the place
Indore's leather toys: animals cut from leather, stitched, stuffed and painted, the city's own craft sold in its markets.
SVG Grey SVG PNG

Also drawn for Indore 3

Detailed icons from the library that name Indore among their places: one drawing, on the page of every place it belongs to. Those drawn for Indore alone come first. Every detailed icon

Say hello to Indore's Zobus

Zobu in Indore's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

Their faces, poses and moves 12

Indore's Zobus from the rig: a face for a profile picture, a pose for a story, a move as a still; each opens its file. Every Zobu in motion

Faces 10

Show all 10

Poses 2

The animals of Indore

Animals and birds the research behind Indore's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

Rose-ringed parakeetPsittacula krameri
SVG Grey SVG PNG

The kit

Everything Indore needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included

Profile

Indore’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Indore’s own — for a grid, a story, a sticker.

SVG PNG