Zostel
The Jodhpur cover: Golden hour from a rooftop in the blue city
Mehrangarh on Sunshine — the Jodhpur tile
Language

Jodhpur

Mehrangarh · Rajasthan · India

Make its poster The kit
The Jodhpur cover: Golden hour from a rooftop in the blue city
Mehrangarh on Sunshine — the Jodhpur tile

Why this icon Mehrangarh stands on its cliff above the blue houses of the old city. Source: en.wikipedia.org

Zostel

Climb to Mehrangarh. Watch the Blue City spread below.

CLIMB · WANDER · GAZE

The story

Golden hour from a rooftop in the blue city: Mehrangarh glows red-gold in the low sun on its sheer rock above the blue-washed houses, a langur sits on the next parapet, washing dries on a neighbour's roof, and a traveller on a terrace photographs the fort.

Why this picture

Mehrangarh (1459) rises straight out of a rhyolite hill some 120 m above Jodhpur, its red sandstone walls up to 36 m high, crowned by palaces with latticed windows; the leafless thhor grows on the rock. Below it the old town's flat-roofed houses are washed blue, every terrace looks up at the fort, and gray langurs live right in the city. The low winter sun turns the walls orange-gold; rock pigeons wheel over the rooftops of the hill once called the 'mountain of birds'.

The sky wears Leheriya, from Rajasthan.

The motion

The sun's rays turn; a flock of pigeons flies across the sky while others wheel over the old town; the washing swings on its line; the langur's tail twitches; the neem sways. A 16-second loop.

Colour

Marigold #FAA619
Tangerine #F15A22
Sunshine #FFDE18

Jodhpur takes Sunshine #FFDE18, one of the three Sunny Days colours — with its icon in Steel Grey on it.

Another moment in Jodhpur

A second scene: another true moment at Jodhpur, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Jodhpur scene: A night at Sardar Market

The story

A night at Sardar Market: the Ghanta Ghar clock tower stands lit over the square under a rising full moon, Mehrangarh glows on its rock above the blue old town, a traveller takes a lassi break by a mirchi bada cart, a zebu wanders through the market and a langur sits on a rooftop.

Why this moment

The Ghanta Ghar (built under Maharaja Sardar Singh) stands in the middle of Sardar Market in the old city below Mehrangarh; the market stays busy into the night and the tower and the fort are lit after dark. The Zostel travelogue's must-do in Jodhpur is a stroll round the Ghanta Ghar taking lassi breaks; mirchi bada, a big chilli stuffed with spiced potato and fried in batter, is the city's street snack. Cattle wander the old city and gray langurs live in it.

The motion

A bank of cloud crosses the night sky; the moon's rings turn; steam rises off the mirchi bada; the bunting flutters; windows light up in the old town. A 16-second loop.

Jodhpur in symbols

Beside its icon, the things that are Jodhpur, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Ghanta Ghar, the Clock TowerMonument

    Ghanta Ghar, the Clock Tower (Maharaja Sardar Singh, 1909–10), in local red sandstone over the Sardar Market bazaar: five tiers on a broad square base ringed by its railing, the clock on the fourth, a chhatri gallery and a barrel dome on top.

  • Jaswant ThadaMonument

    Jaswant Thada (1899–1906), the cenotaph Maharaja Sardar Singh raised for his father below Mehrangarh: sheets of Makrana marble so thin they glow in the sun, a temple-crown tower over a pavilion on its terrace.

  • Mirchi badaOf the place

    Mirchi bada, Jodhpur's street snack: a fat green chilli split, stuffed with spiced potato, coated in gram-flour batter and fried golden, eaten hot with chutney.

  • A blue-washed house of the old townOf the place

    Jodhpur, the Blue City: the old town's flat-roofed houses below Mehrangarh are washed in blue, their doors and jharokhas set in the walls of the blue bylanes.

Say hello to Jodhpur's Zobus

Zobu in Jodhpur's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The animals of Jodhpur

Animals and birds the research behind Jodhpur's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

The kit

Everything Jodhpur needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city map, its city symbols and its Zobus — every file ready to download.

55 files in one zip, the cover, its second scene, its symbols, its Zobus and its city map included
The Jodhpur profile: its cover, its tile and its words
Profile

Jodhpur’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Jodhpur cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Jodhpur cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Mehrangarh — the Jodhpur tile
Tile

The icon in one colour on Jodhpur’s own — for a grid, a story, a sticker.

Mehrangarh — the Jodhpur icon
Icon

A monument: city grey, its detail cut out. Transparent; the mono takes any one colour.

Mehrangarh, Jodhpur — the icon, alive
Loop

The sun stands behind it; its rays turn a 60° step each loop. 7.2 s, seamless.

Motion

The symbol becomes Jodhpur and turns back — a Lottie loop for stories, the app and the web.

The Jodhpur display picture, as a circleThe Jodhpur display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Jodhpur lockup
Lockup

The horizontal lockup, with Jodhpur under the wordmark — for signage, email and merch.

Ghanta Ghar, the Clock TowerJaswant ThadaMirchi badaA blue-washed house of the old town
City symbols

Jodhpur’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Jodhpur Zobu, femaleJodhpur Zobu, male
Zobus

Jodhpur’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Jodhpur 5

The rest of what the library holds for Jodhpur: the pattern of its region, the card its links share, each opening its own file or gallery.

The map we made for Jodhpur

41 things to do around our two Zostels, two walks and 18 quests, on one A2 sheet that folds to A6 — a map made for travellers. Print it, fold it, go.

A2, both sides, folds to A6. For print: double-sided, flipping on the long edge; at a print shop, the PDF at actual size.

ClickTap the sheet to zoom in
The mapClick to zoom in
The guideClick to zoom in

Base map © OpenStreetMap contributors.

Its pieces on the map 66

Every spot on the Jodhpur sheet, by what you go there for, each drawn with a drawing of the library. A piece opens its drawing with its files; the line under it names the other places that drawing belongs to.

On the map

Jodhpur is in Rajasthan, India — one of the 84 places where Zostel is live.

Region
Rajasthan
Country
India
Where
26.24° N, 73.02° E
Landscape
Sunny Days
Jodhpur · Rajasthan · India