Zostel
The Gokarna cover: Morning on the clifftop trail
Beach Trek on Lagoon — the Gokarna tile
Language

Gokarna

Beach Trek · Karnataka · India

Make its poster The kit
The Gokarna cover: Morning on the clifftop trail
Beach Trek on Lagoon — the Gokarna tile

Why this icon The coastal trek from beach to beach is Gokarna's signature walk. Source: karnatakatourism.org

Zostel

Kudle to Om to Half Moon to Paradise. On foot.

HIKE · HOP · SWIM

The story

Morning on the clifftop trail: a traveller walks the reddish earth path over the headland, past cashew trees and a cow dozing in their shade; across the water the next headland's laterite cliff rises under its scrub above a palm-backed cove of pale sand, its shacks and fishing boats drawn up on the beach, while a ferry putters along the coast and a dolphin arcs out of the sea below.

Why this picture

Gokarna's beach trek links Kudle, Om, Half Moon and Paradise beaches by a path of reddish earth over rocky, scrub-covered headlands whose sea cliffs are laterite; only the trail or a small wooden boat reaches the far coves, where palm-thatch shacks stand behind crescents of sand and boats are drawn up on the beach. Cashew trees line the way, cows doze in the shade and Brahminy kites hang on the sea breeze; humpback dolphins surface off the cliffs in the early morning. October to February keeps the sea calm and the path dry.

The sky wears Kasuti, from Karnataka.

The motion

The sea's lines run and the waves come in; the ferry crosses; a dolphin arcs out of the sea and dives; a kite wheels; the traveller walks; the palms and trees sway; the cow flicks an ear; the sun's rays turn. A 16-second loop.

Colour

Sky #9CDCF9
Lagoon #34C2D7
Ocean #0072BC

Gokarna takes Lagoon #34C2D7, one of the three Waters colours — with its icon in Steel Grey on it.

Another moment in Gokarna

A second scene: another true moment at Gokarna, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Gokarna scene: A full-moon night in March on Half Moon beach

The story

A full-moon night in March on Half Moon beach: a cashew branch hangs close by, heavy with ripe red and yellow cashew apples, and below it a traveller walks the moonlit sand on the moonlight hike; the beach's one shack glows under its palms, a cow stands on the sand, goat's-foot creeper flowers on the upper beach, and the sea's rows run in under the moon.

Why this moment

Half Moon beach lies on the trail beyond Om beach; the walk there is often done as a moonlight hike, and the strip of sand between the sea and the woods has a single shack. Cows wander Gokarna's beaches. The cashew trees along its trails bear red and yellow cashew apples from February to April, and the goat's-foot creeper trails over the upper beach with its pink flowers.

The motion

The sea's rows run and the waves come in on the sand; a low bank of cloud drifts across the sky; the moon's rings turn and the stars twinkle; the palms sway; the shack's bulbs glow in turn; the traveller walks. A 16-second loop.

The sound of Gokarna

What you hear in Gokarna, each on a card of its own. Nothing plays until you tap.

  • Harbour launch

    The beach ferry

    A small wooden ferry's engine coughing into life, then puttering steadily, water slapping its hull.

    Its own sound · 4 s

  • Cashew tree and gull

    Cliff trail

    The clifftop path above a quiet bay: waves fanning onto the sand below, a small ferry puttering past, leaves underfoot, sea breeze in the cashew trees.

    Its air · 10 s

Gokarna in symbols

Beside its icon, the things that are Gokarna, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Cashew applesOf the place

    Cashew trees line the Gokarna beach trek: in spring the red and yellow cashew apples hang from them, each with its grey kidney-shaped nut below.

  • Goat's-foot creeper on the sandOf the place

    Goat's-foot creeper, the beach morning glory, trails over the upper sand of Gokarna's coves: two-lobed leaves like a goat's hoofprint and pink trumpet flowers with a darker throat.

Say hello to Gokarna's Zobus

Zobu in Gokarna's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The animals of Gokarna

Animals and birds the research behind Gokarna's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

The kit

Everything Gokarna needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city map, its city symbols and its Zobus — every file ready to download.

49 files in one zip, the cover, its second scene, its symbols, its Zobus and its city map included
The Gokarna profile: its cover, its tile and its words
Profile

Gokarna’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Gokarna cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Gokarna cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Beach Trek — the Gokarna tile
Tile

The icon in one colour on Gokarna’s own — for a grid, a story, a sticker.

Beach Trek — the Gokarna icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Beach Trek, Gokarna — the icon, alive
Loop

The water flows, and whatever floats rides it. 7.2 s, seamless.

Motion

The symbol becomes Gokarna and turns back — a Lottie loop for stories, the app and the web.

The Gokarna display picture, as a circleThe Gokarna display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Gokarna lockup
Lockup

The horizontal lockup, with Gokarna under the wordmark — for signage, email and merch.

Cashew applesGoat's-foot creeper on the sand
City symbols

Gokarna’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Gokarna Zobu, femaleGokarna Zobu, male
Zobus

Gokarna’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Gokarna 5

The rest of what the library holds for Gokarna: the pattern of its region, the card its links share, each opening its own file or gallery.

The map we made for Gokarna

32 things to do around our Zostel and Zo Selections, two walks and twelve quests, on one A2 sheet that folds to A6 — a map made for travellers. Print it, fold it, go.

A2, both sides, folds to A6. For print: double-sided, flipping on the long edge; at a print shop, the PDF at actual size.

ClickTap the sheet to zoom in
The mapClick to zoom in
The guideClick to zoom in

Base map © OpenStreetMap contributors.

The phone map

1080 × 1350, for a phone or a story. Distances and times from Zostel Gokarna, measured on OpenStreetMap routing. Map for representation purposes only.

Its pieces on the map 52

Every spot on the Gokarna sheet, by what you go there for, each drawn with a drawing of the library. A piece opens its drawing with its files; the line under it names the other places that drawing belongs to.

On the map

Gokarna is in Karnataka, India — one of the 84 places where Zostel is live.

Region
Karnataka
Country
India
Where
14.55° N, 74.32° E
Landscape
Waters
Gokarna · Karnataka · India