Pushkar

Why this icon Camels in their finery at the Pushkar fair. Source: incredibleindia.gov.in

Zostel

The story

Golden hour at the Pushkar camel fair: a traveller holds the lead rope of a camel dressed in its finery on the low dunes outside town; on the far dune camels stand in line by the trading tents with their herders, the Ferris wheel turns beyond and the sun sinks behind the Aravalli hills.

Why this picture

Every Kartik (late October to early November) thousands of camels and their herders gather on the low dunes at the edge of Pushkar, a small town in a valley of the Aravalli; the camels are traded and paraded in bright saddle-cloths, tassels and bells, among trading tents, khejri and thorny scrub, with the fair's Ferris wheels beyond.

The motion

The Ferris wheel turns; the sun's rays breathe; the camels in line nod; birds cross the sky; the khejri sways. A 16-second loop.

Colour

Marigold #FAA619

Tangerine #F15A22

Sunshine #FFDE18

Pushkar takes Tangerine #F15A22, one of the three Sunny Days colours — with its icon in white on it.

Another moment in Pushkar

A second scene: another true moment at Pushkar, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

A night at the Pushkar camel fair: under a full moon the fair's Ferris wheel stands lit on the fairground, its bulbs chasing round the rim, and two travellers stand in front of it sharing a plate of hot malpua; camels rest in a row by the trading tents with a zebu among them, bunting flutters over the stalls, and the town and its lake lie low behind, a few windows lit.

Why this moment

The Pushkar fair runs through Kartik (late October to November) up to the full moon of Kartik Purnima, on the mela ground at the edge of town between the lake and the dunes; camels, cattle and horses are traded there, giant Ferris wheels turn among the stalls into the night, and the fair's kitchens fry malpua, the town's syrup-soaked sweet.

The motion

The wheel's bulbs chase round its rim; the bunting flutters; the moon's rings turn and a cloud bank drifts across it; the lake's rows run; windows light up in town; a traveller hops on the beat and steam rises off the malpua. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Pushkar in symbols

Beside its icon, the things that are Pushkar, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

The fair's Ferris wheelOf the place
The Pushkar Fair (Kartik, late October–November): beside the camel and cattle trading the fair runs folk music, races and ferris wheels, the giant wheels turning over the dunes at the edge of town.
SVG Grey SVG PNG
MalpuaOf the place
Malpua, the sweet of Pushkar's vegetarian kitchens: a batter pancake fried till its edge is crisp and lacy, then soaked in syrup and served hot.
SVG Grey SVG PNG

Also drawn for Pushkar 21

Detailed icons from the library that name Pushkar among their places: one drawing, on the page of every place it belongs to. Those drawn for Pushkar alone come first. Every detailed icon

Say hello to Pushkar's Zobus

Zobu in Pushkar's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

Their faces, poses and moves 27

Pushkar's Zobus from the rig: a face for a profile picture, a pose for a story, a move as a still; each opens its file. Every Zobu in motion

The animals of Pushkar

Animals and birds the research behind Pushkar's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

Dromedary camelCamelus dromedarius
SVG Grey SVG PNG
Marwari horseEquus ferus caballus
SVG Grey SVG PNG
Zebu cowBos indicus
SVG Grey SVG PNG

The kit

Everything Pushkar needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city map, its city symbols and its Zobus — every file ready to download.

49 files in one zip, the cover, its second scene, its symbols, its Zobus and its city map included

Profile

Pushkar’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Pushkar’s own — for a grid, a story, a sticker.

SVG PNG

Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

SVG PNG Mono SVG

Loop

The sun stands behind it; its rays turn a 60° step each loop. 7.2 s, seamless.

Animated SVG Lottie JSON

Motion

The symbol becomes Pushkar and turns back — a Lottie loop for stories, the app and the web.

Lottie JSON

Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

SVG PNG

Lockup

The horizontal lockup, with Pushkar under the wordmark — for signage, email and merch.

SVG

City symbols

Pushkar’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

See them with their files

Zobus

Pushkar’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Female SVG Male SVG

Also made for Pushkar 5

The rest of what the library holds for Pushkar: the pattern of its region, the card its links share, each opening its own file or gallery.

The map we made for Pushkar

32 things to do around our Zostel, two walks and 17 quests, on one A2 sheet that folds to A6 — a map made for travellers. Print it, fold it, go.

Download for print (PDF)Download the map (PNG)Download the guide (PNG)

A2, both sides, folds to A6. For print: double-sided, flipping on the long edge; at a print shop, the PDF at actual size.

ClickTap the sheet to zoom in

The mapClick to zoom in

The guideClick to zoom in

The phone map

Download the phone map (PNG)Download the phone map (SVG)

1080 × 1350, for a phone or a story. Distances and times from Zostel Pushkar, measured on OpenStreetMap routing. Map for representation purposes only.

Its pieces on the map 62

Every spot on the Pushkar sheet, by what you go there for, each drawn with a drawing of the library. A piece opens its drawing with its files; the line under it names the other places that drawing belongs to.