Zostel
The Gangtok cover: Before dawn at a viewpoint above Gangtok
Prayer Flags on Orchid — the Gangtok tile
Language

Gangtok

Prayer Flags · Sikkim · India

Make its poster The kit
The Gangtok cover: Before dawn at a viewpoint above Gangtok
Prayer Flags on Orchid — the Gangtok tile

Why this icon Prayer flags strung across the ridges of Sikkim. Source: en.wikipedia.org

Zostel

Prayer flags over the peaks. MG Marg by night.

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The story

Before dawn at a viewpoint above Gangtok: prayer flags snap in the wind between two tall poles, Kanchenjunga's snow takes the first pink light behind them, and a traveller, staff in hand, points up at it under the last of the moon, while the town's street lamps still burn along the ridge among the forested hills and a few early windows glow.

Why this picture

Gangtok sits on a forested hillside at about 1,650 m with Kanchenjunga, the world's third-highest mountain, on its western skyline, clearest from October to December. Travellers climb to viewpoints such as Tashi View Point before five to watch the snow turn pink and gold, under long strings of prayer flags in their five colours: blue, white, red, green and yellow.

The motion

The flags flutter, the wind running along the string; the stars twinkle, a star falls and the moon's rings turn; the firs sway. A 16-second loop.

Colour

Orchid #AA5EA5
Valley Blue #4F87C7
Blush #F6ADCD

Gangtok takes Orchid #AA5EA5, one of the three Valleys colours — with its icon in white on it.

Another moment in Gangtok

A second scene: another true moment at Gangtok, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Gangtok scene: A bright May morning on MG Marg, Gangtok

The story

A bright May morning on MG Marg, Gangtok: a traveller sits on a bench under one of the promenade's Victorian lamp posts with a plate of momos, a street dog stands beside him, noble orchids flower in the planters, the shopfronts line the car-free street, the town climbs the forested ridge behind and a ropeway cabin runs along its cable across the sky.

Why this moment

MG Marg is Gangtok's car-free promenade, India's first litter- and spit-free street, with Victorian-style lamp posts and benches down its middle where the town walks (Zostel's Gangtok guide: the heartbeat of Sikkim, its cafes serving momos of every kind). In May the whole city blooms, orchids above all; the noble dendrobium is Sikkim's state flower. The town climbs a forested ridge, and its 1 km ropeway runs over the rooftops between Deorali, Namnang and Tashiling. Street dogs live on MG Marg.

The motion

The ropeway cabin runs along its cable across the sky; the sun's rays turn; the orchids nod in their planters; the trees on the ridge sway; the dog shifts on its feet. A 16-second loop.

Gangtok in symbols

Beside its icon, the things that are Gangtok, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • MG Marg's lamp post and benchMonument

    MG Marg, Gangtok's car-free promenade and India's first litter- and spit-free street: its Victorian-style lamp posts and benches down the middle, where the town walks in the evening.

  • The noble dendrobium orchidOf the place

    The noble dendrobium, Sikkim's state flower: an orchid of tall jointed canes with its white-and-magenta flowers along them; Gangtok's Flower Exhibition Centre shows its orchids from March to June.

  • A choktse tableOf the place

    The choktse: Sikkim's hand-carved folding table, its front panels carved in relief and painted bright, made at Gangtok's Directorate of Handicrafts and Handloom.

Also drawn for Gangtok 3

Detailed icons from the library that name Gangtok among their places: one drawing, on the page of every place it belongs to. Those drawn for Gangtok alone come first. Every detailed icon

Say hello to Gangtok's Zobus

Zobu in Gangtok's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Their faces, poses and moves 13

Gangtok's Zobus from the rig: a face for a profile picture, a pose for a story, a move as a still; each opens its file. Every Zobu in motion

The kit

Everything Gangtok needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city map, its city symbols and its Zobus — every file ready to download.

50 files in one zip, the cover, its second scene, its symbols, its Zobus and its city map included
The Gangtok profile: its cover, its tile and its words
Profile

Gangtok’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Gangtok cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Gangtok cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Prayer Flags — the Gangtok tile
Tile

The icon in one colour on Gangtok’s own — for a grid, a story, a sticker.

Prayer Flags — the Gangtok icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Prayer Flags, Gangtok — the icon, alive
Loop

Points twinkle behind the peak, or clouds drift past. 7.2 s, seamless.

Motion

The symbol becomes Gangtok and turns back — a Lottie loop for stories, the app and the web.

The Gangtok display picture, as a circleThe Gangtok display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Gangtok lockup
Lockup

The horizontal lockup, with Gangtok under the wordmark — for signage, email and merch.

MG Marg's lamp post and benchThe noble dendrobium orchidA choktse table
City symbols

Gangtok’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Gangtok Zobu, femaleGangtok Zobu, male
Zobus

Gangtok’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Gangtok 5

The rest of what the library holds for Gangtok: the pattern of its region, the card its links share, each opening its own file or gallery.

The map we made for Gangtok

Seven things to do around Zostel Gangtok, each in its true direction with its distance and time from the door — a map made for your phone.

  1. Watch Kanchenjunga blush at dawnTashi View Point · 7.8 km · 19 min drive
  2. Spot red pandas in the forestHimalayan Zoo · 13.8 km · 35 min drive
  3. Walk to the ridge-top monasteryEnchey Monastery · 2.7 km · 35 min walk
  4. See orchids bloom in MayFlower Show · 1.9 km · 25 min walk
  5. Eat momos on car-free MG MargMG Marg · 1.8 km · 25 min walk
  6. Walk down to the chortenDo-drul Chorten · 4.3 km · 55 min walk
  7. Catch the falls before the crowdsBan Jhakri Falls · 5.9 km · 14 min drive

1080 × 1350, for a phone or a story. Distances and times from Zostel Gangtok, measured on OpenStreetMap routing. Map for representation purposes only.

On the map

Gangtok is in Sikkim, India — one of the 84 places where Zostel is live.

Region
Sikkim
Country
India
Where
27.33° N, 88.61° E
Landscape
Valleys
Gangtok · Sikkim · India