Zostel
The Goa cover: Sunset on a palm-fringed beach
Beach Shack on Ocean — the Goa tile
Language

Goa

Beach Shack · Goa · India

Make its poster The kit
The Goa cover: Sunset on a palm-fringed beach
Beach Shack on Ocean — the Goa tile

Why this icon The beach shack — Goa's front room on the sand. Source: en.wikipedia.org

Zostel

A beach shack, a sunset, a sea breeze. Stay one more day.

SWIM · DANCE · REST

The story

Sunset on a palm-fringed beach: the sun goes down into the Arabian Sea beside a palm-thatch shack on its stilts on the sand, its sunbeds set out in front, and a traveller stands nearer by with a green coconut.

Why this picture

Goa faces west, so its sun sets into the sea. Its beaches are lined with leaning coconut palms and, from September to May, with seasonal shacks of bamboo and palm thatch on the sand, their sunbeds set out in front; wooden fishing canoes rest in the bays and Brahminy kites glide along the shore.

The motion

The waves run in; the water lines run, row against row; the sun's fan of rays breathes; birds fly home across the whole sunset; the shack's bulbs glow in turn; the palms sway; a fishing canoe rocks offshore; kites wheel over the shore. A 16-second loop.

Colour

Sky #9CDCF9
Lagoon #34C2D7
Ocean #0072BC

Goa takes Ocean #0072BC, one of the three Waters colours — with its icon in white on it.

Another moment in Goa

A second scene: another true moment at Goa, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Goa scene: A winter morning in Fontainhas, Panaji's old Latin quarter

The story

A winter morning in Fontainhas, Panaji's old Latin quarter: a blue Indo-Portuguese house stands on the lane in the morning sun between its coloured neighbours, a palm over the roofs; the poder has stopped his bicycle with its basket of warm poi and hands a loaf to a traveller, a street dog comes over to see, and crows cross the sky.

Why this moment

Fontainhas is Panaji's Portuguese-era quarter, best explored on foot (the Zostel guide's heritage walk): houses painted strong colours under red country-tile roofs, white stucco round tall windows and a balcao porch with its seats. Every morning Goa's poders, the bakers' men, cycle the lanes with baskets of fresh poi and pao. Street dogs keep the lanes company.

The sky wears Jaali, the Zostel symbol's own lattice.

The motion

Crows cross the whole sky; a cloud drifts; the sun's rays turn; the palm sways. A 16-second loop.

The sound of Goa

What you hear in Goa, each on a card of its own. Nothing plays until you tap.

  • Bicycle

    The bread cycle

    The baker's man's bicycle horn squeezed twice as he rolls up and stops, the wicker lid of his bread basket lifted.

    Its own sound · 4 s

  • Coconut palm and a fishing canoe

    Beach at sunset

    Sunset on a palm-fringed beach: waves rolling in and sliding back, fronds in the sea breeze, a fishing canoe creaking at anchor, a kite's thin cry.

    Its air · 10 s

Goa in symbols

Beside its icon, the things that are Goa, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Fort Aguada lighthouseMonument

    Fort Aguada (1612), the Portuguese fort over Sinquerim, and on its hill the 1864 lighthouse, the oldest of its kind in Asia: a 13 m round stone tower, painted white, with its gallery and lantern.

  • A fishing canoeOf the place

    Goa's wooden fishing canoes, pulled up on the sand at the back of the beach between trips, their nets piled in them, the outrigger float beside.

  • A Fontainhas houseOf the place

    Fontainhas, Panaji's Latin quarter: Indo-Portuguese houses in strong colours (only churches could be white), red country-tile roofs, white stucco round big windows, and the balcão, the porch with its seats.

  • Fish curry riceOf the place

    Xitt kodi, fish curry rice: Goa's everyday meal, a coconut fish curry soured with kokum or tamarind over rice, a fried fish on the side.

Say hello to Goa's Zobus

Zobu in Goa's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Their faces, poses and moves 11

Goa's Zobus from the rig: a face for a profile picture, a pose for a story, a move as a still; each opens its file. Every Zobu in motion

The kit

Everything Goa needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city map, its city symbols and its Zobus — every file ready to download.

55 files in one zip, the cover, its second scene, its symbols, its Zobus and its city map included
The Goa profile: its cover, its tile and its words
Profile

Goa’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Goa cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Goa cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Beach Shack — the Goa tile
Tile

The icon in one colour on Goa’s own — for a grid, a story, a sticker.

Beach Shack — the Goa icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Beach Shack, Goa — the icon, alive
Loop

The water flows, and whatever floats rides it. 7.2 s, seamless.

Motion

The symbol becomes Goa and turns back — a Lottie loop for stories, the app and the web.

The Goa display picture, as a circleThe Goa display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Goa lockup
Lockup

The horizontal lockup, with Goa under the wordmark — for signage, email and merch.

Fort Aguada lighthouseA fishing canoeA Fontainhas houseFish curry rice
City symbols

Goa’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Goa Zobu, femaleGoa Zobu, male
Zobus

Goa’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Goa 3

The rest of what the library holds for Goa: the pattern of its region, the card its links share, each opening its own file or gallery.

The map we made for Goa

48 things to do around our Zostel, two walks and 16 quests, on one A2 sheet that folds to A6 — a map made for travellers. Print it, fold it, go.

A2, both sides, folds to A6. For print: double-sided, flipping on the long edge; at a print shop, the PDF at actual size.

ClickTap the sheet to zoom in
The mapClick to zoom in
The guideClick to zoom in

Base map © OpenStreetMap contributors.

Its pieces on the map 71

Every spot on the Goa sheet, by what you go there for, each drawn with a drawing of the library. A piece opens its drawing with its files; the line under it names the other places that drawing belongs to.

On the map

Goa is in India — one of the 84 places where Zostel is live.

Region
Goa
Country
India
Where
15.55° N, 73.76° E
Landscape
Waters
Goa · Goa · India