Kasol

Why this icon Kasol sits on the Parvati, the base for the valley's treks. Source: en.wikipedia.org

Zostel

The story

An October morning on the Parvati at Kasol: a traveller steps from boulder to boulder along the river's edge, the water winding down the valley over big grey stones, pine forest climbing the valley walls, a few guesthouses on the slope and snow peaks upstream.

Why this picture

Kasol lies at 1,580 m on the floor of the narrow Parvati valley, 3.5 km below Manikaran: a small riverside village of guesthouses among the pines. The glacier-fed Parvati runs fast and clear over big rounded boulders, with pine, deodar and fir climbing the steep sides to snow peaks; October brings clear skies, snow on the tops and lower water at the edges as the trekking season starts.

The sky wears Khovar, from Hazaribagh, Jharkhand.

The motion

The water lines run, row against row, and break white at the stones; the sun's rays breathe over the peaks; two birds cross the sky; a redstart bobs its tail on a stone. A 16-second loop.

Colour

Orchid #AA5EA5

Valley Blue #4F87C7

Blush #F6ADCD

Kasol takes Valley Blue #4F87C7, one of the three Valleys colours — with its icon in white on it.

Another moment in Kasol

A second scene: another true moment at Kasol, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

Sunset on the Parvati at Kasol: the sun goes down into the notch of the valley, a cairn of river stones stands lit on the bank, a hoopoe probes the sand, and a traveller back from the trail sits on a boulder by the water with a cup of tea.

Why this moment

Kasol sits on the bank of the glacier-fed Parvati, its edge a bed of rounded grey stones and pale sand that travellers wander and stack before and after the valley's treks (Kheerganga, Tosh, Grahan); the valley is a steep V of pine and deodar, the evening sun dropping early behind its walls. The common hoopoe forages on its grassy banks and sand.

The sky wears Kullu shawl, from Himachal Pradesh.

The motion

The river's rows run; the sun's fan of rays turns; birds cross the whole sky; the pines sway; steam rises off the tea. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

The sound of Kasol

What you hear in Kasol, each on a card of its own. Nothing plays until you tap.

Chai by the river
Tea poured from a steel kettle into a small glass beside the rushing river, set down on a flat stone: the end of the trek.
Its own sound · 4 s
River boulders
The glacier-fed river roaring between grey boulders in a narrow pine valley, a small bird whistling from a wet rock, footsteps on pebbles.
Its air · 10 s

Kasol in symbols

Beside its icon, the things that are Kasol, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

River stones of the ParvatiOf the place
The Parvati's river stones: Kasol sits on the bank of the glacier-fed Parvati, its edge a bed of rounded grey stones and pale sand that travellers wander and stack before the trek.
SVG Grey SVG PNG
A trekker's pack and polesOf the place
Kasol is where the Parvati valley's treks begin — Kheerganga, Tosh, Malana's ridges, Sar Pass: the trekker's pack with the poles strapped on, the mat rolled on top, is the town's other uniform.
SVG Grey SVG PNG

Also drawn for Kasol 12

Detailed icons from the library that name Kasol among their places: one drawing, on the page of every place it belongs to. Those drawn for Kasol alone come first. Every detailed icon

Say hello to Kasol's Zobus

Zobu in Kasol's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

Their faces, poses and moves 28

Kasol's Zobus from the rig: a face for a profile picture, a pose for a story, a move as a still; each opens its file. Every Zobu in motion

The animals of Kasol

Animals and birds the research behind Kasol's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

Eurasian hoopoeUpupa epops
SVG Grey SVG PNG

The kit

Everything Kasol needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city map, its city symbols and its Zobus — every file ready to download.

49 files in one zip, the cover, its second scene, its symbols, its Zobus and its city map included

Profile

Kasol’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Kasol’s own — for a grid, a story, a sticker.

SVG PNG

Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

SVG PNG Mono SVG

Loop

Points twinkle behind the peak, or clouds drift past. 7.2 s, seamless.

Animated SVG Lottie JSON

Motion

The symbol becomes Kasol and turns back — a Lottie loop for stories, the app and the web.

Lottie JSON

Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

SVG PNG

Lockup

The horizontal lockup, with Kasol under the wordmark — for signage, email and merch.

SVG

City symbols

Kasol’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

See them with their files

Zobus

Kasol’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Female SVG Male SVG

Also made for Kasol 5

The rest of what the library holds for Kasol: the pattern of its region, the card its links share, each opening its own file or gallery.

The map we made for Kasol

21 things to do around our two Zostels, two walks and 15 quests, on one A2 sheet that folds to A6 — a map made for travellers. Print it, fold it, go.

Download for print (PDF)Download the map (PNG)Download the guide (PNG)

A2, both sides, folds to A6. For print: double-sided, flipping on the long edge; at a print shop, the PDF at actual size.

ClickTap the sheet to zoom in

The mapClick to zoom in

The guideClick to zoom in

The phone map

Download the phone map (PNG)Download the phone map (SVG)

1080 × 1350, for a phone or a story. Distances and times from Zostel Kasol, measured on OpenStreetMap routing. Map for representation purposes only.

Its pieces on the map 50

Every spot on the Kasol sheet, by what you go there for, each drawn with a drawing of the library. A piece opens its drawing with its files; the line under it names the other places that drawing belongs to.