Theog

Why this icon Theog's farms grow the hill peas the plains wait for each summer. Source: outlookindia.com

Zostel Homes

The story

Midday in early summer at Theog: close by, a fat pea pod hangs from its vine among the leaves and white flowers, the terraced rows climb their sticks behind in flower under the wooded ridges, and a traveller sits on the stone terrace wall in the shade of an apple tree, shelling peas, a small basket of pods beside them.

Why this picture

Theog, a ridge town on the old Hindustan–Tibet road beyond Shimla, farms its slopes in terraces held by dry-stone walls. Its hill peas (pahadi matar) climb pea-sticks pushed into the soil, flowering white before the pods fill, and reach the plains in summer; apple orchards share the same terraces and deodars line the ridges.

The sky wears Gond scales, from Madhya Pradesh.

The motion

Two birds fly across the whole sky; the apple tree sways; the rows of peas sway in flower; the sun's rays turn. A 16-second loop.

Colour

Mustard Leaf #E2E418

Jade #04B495

Paddy Green #B2D234

Theog takes Paddy Green #B2D234, one of the three Fields colours — with its icon in Steel Grey on it.

Another moment in Theog

A second scene: another true moment at Theog, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The story

A clear October night on the ridge above Theog: the old Hindustan-Tibet road winds up the dark hill past its milestone, the town's windows glow along the far ridge and the Milky Way arches over the hills; a traveller stands on the grass by the road pointing up at it, a blanket spread and a lantern lit beside him, the village dog at his heel, and a falling star crosses the sky.

Why this moment

Theog is a ridge town of five ridges on the Hindustan-Tibet Road (NH 5), 30 km beyond Shimla; away from the city's lights its clear autumn nights are dark, and our own Theog map sends travellers to 'go stargazing' there (the Zostel Theog guide adds the short Kanag Peak trail for the sunrise). Village dogs walk with guests on the hill trails.

The motion

The Milky Way and the stars twinkle; a falling star crosses the sky; the moon's rings turn; a cloud bank drifts across the moon; the town's windows light up in turn; the lantern glows. A 16-second loop.

In the picture

Its files

wide: wide second scene, SVG wide second scene, Animated SVG wide second scene, PNG
tall: tall second scene, SVG tall second scene, Animated SVG tall second scene, PNG

Also in the kit's zip, in its own folder.

Theog in symbols

Beside its icon, the things that are Theog, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

The Himachali capOf the place
The Himachali cap (pahari topi): a round grey woollen cap with its front band folded up, woven in bright geometric bands — worn in every Shimla-hills market town like Theog.
SVG Grey SVG PNG
The road along the ridgeOf the place
Theog stands on the Hindustan–Tibet Road (National Highway 5), 32 km from Shimla, a town of five ridges the road winds along: the highway's hairpins and its yellow-capped milestone.
SVG Grey SVG PNG

Also drawn for Theog 3

Detailed icons from the library that name Theog among their places: one drawing, on the page of every place it belongs to. Those drawn for Theog alone come first. Every detailed icon

Say hello to Theog's Zobus

Zobu in Theog's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Female
Still Idle Hello Hop Face Wave
Male
Still Idle Hello Hop Face Wave

The kit

Everything Theog needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included

Profile

Theog’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

SVGOther formats

Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

SVG Animated SVG PNG

Tile

The icon in one colour on Theog’s own — for a grid, a story, a sticker.

SVG PNG