Zostel
The Kolad cover: Rafting the Kundalika
White-Water Rafting on Lagoon — the Kolad tile
Language

Kolad

White-Water Rafting · Maharashtra · India

Make its poster The kit
The Kolad cover: Rafting the Kundalika
White-Water Rafting on Lagoon — the Kolad tile

Why this icon White-water rafting on the Kundalika, fed by the morning's dam release. Source: en.wikipedia.org

Zostel

The dam lets go each morning. Grab a paddle. Ride it.

PADDLE · SPLASH · RIDE

The story

Rafting the Kundalika: a raft of paddlers in helmets and life jackets punches through a white standing wave, the traveller at the bow with the paddle raised, under the forested Sahyadri.

Why this picture

Kolad, in the Konkan below the Sahyadri, rafts the Kundalika: water released from the hydro dams upstream each morning makes a 14 km run of grade II–III rapids. Rafters wear helmets and life jackets and paddle together with a guide steering at the back; paddy fields line the banks, mango and teak stand on the forested hills under the escarpment, and kingfishers watch the river from its rocks.

The sky wears Khovar, from Hazaribagh, Jharkhand.

The motion

The paddles stroke; the river's lines run, row against row; spray bursts off the wave; birds cross the whole sky; a kingfisher on a rock bobs; a cloud drifts; the sun's rays turn. A 16-second loop.

Colour

Sky #9CDCF9
Lagoon #34C2D7
Ocean #0072BC

Kolad takes Lagoon #34C2D7, one of the three Waters colours — with its icon in Steel Grey on it.

Another moment in Kolad

A second scene: another true moment at Kolad, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Kolad scene: A May evening in a mango orchard on the Kundalika's bank

The story

A May evening in a mango orchard on the Kundalika's bank: ripe Alphonso mangoes hang from a bough close by, a traveller stands on the bank with a mango in hand, a Malabar giant squirrel lies along a low limb of an orchard tree, and the riverside camp's tents stand by the calm river, a campfire lit, as the sun sets behind the Sahyadri.

Why this moment

Mango orchards line the Kundalika valley at Kolad, its chief fruit: this is Konkan Alphonso (hapus) country, and the fruit ripens in April and May. Zostel Kolad pitches tents by the river for riverside camping and stargazing, and the river runs calm in the evening once the morning's release has passed. The Indian giant squirrel lives in the valley's forests (Phansad).

The sky wears Gond scales, from Madhya Pradesh.

The motion

Birds fly home across the whole sky; the river's rows run; the setting sun's fan of rays breathes; the orchard trees and the near bough sway. A 16-second loop.

Kolad in symbols

Beside its icon, the things that are Kolad, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Tamhini Ghat's fallsOf the place

    Tamhini Ghat above the Kundalika valley: in the monsoon its stepped basalt escarpment turns green and streams pour off ledge after ledge in impromptu falls, under low dark cloud.

  • MangoOf the place

    Mango orchards line the Kundalika valley, its chief fruit; this is Konkan Alphonso country, the hapus that ripens golden with a blush of red across its top.

Also drawn for Kolad 3

Detailed icons from the library that name Kolad among their places: one drawing, on the page of every place it belongs to. Every detailed icon

Say hello to Kolad's Zobus

Zobu in Kolad's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

Their faces, poses and moves 13

Kolad's Zobus from the rig: a face for a profile picture, a pose for a story, a move as a still; each opens its file. Every Zobu in motion

The animals of Kolad

Animals and birds the research behind Kolad's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

The kit

Everything Kolad needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city symbols and its Zobus — every file ready to download.

44 files in one zip, the cover, its second scene, its symbols and its Zobus included
The Kolad profile: its cover, its tile and its words
Profile

Kolad’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Kolad cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Kolad cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

White-Water Rafting — the Kolad tile
Tile

The icon in one colour on Kolad’s own — for a grid, a story, a sticker.

White-Water Rafting — the Kolad icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

White-Water Rafting, Kolad — the icon, alive
Loop

The water flows, and whatever floats rides it. 7.2 s, seamless.

Motion

The symbol becomes Kolad and turns back — a Lottie loop for stories, the app and the web.

The Kolad display picture, as a circleThe Kolad display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Kolad lockup
Lockup

The horizontal lockup, with Kolad under the wordmark — for signage, email and merch.

Tamhini Ghat's fallsMango
City symbols

Kolad’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Kolad Zobu, femaleKolad Zobu, male
Zobus

Kolad’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Kolad 5

The rest of what the library holds for Kolad: the pattern of its region, the card its links share, each opening its own file or gallery.

On the map

Kolad is in Maharashtra, India — one of the 84 places where Zostel is live.

Region
Maharashtra
Country
India
Where
18.43° N, 73.25° E
Landscape
Waters
Kolad · Maharashtra · India