Zostel
The Coorg cover: A misty morning in a coffee estate
Coffee Branch on Mustard Leaf — the Coorg tile
Language

Coorg

Coffee Branch · Karnataka · India

Make its poster The kit
The Coorg cover: A misty morning in a coffee estate
Coffee Branch on Mustard Leaf — the Coorg tile

Why this icon Kodagu grows about a third of India's coffee. Source: en.wikipedia.org

Zostel

Mist over the estates. Red cherries on the branch.

WALK · SIP · REST

The story

A misty morning in a coffee estate: close by, a branch heavy with red cherries reaches in among its leaves, and beyond it a traveller picks into a basket among bushes as tall as he is, a picker with her basket on her head further down the row, under tall shade trees wrapped in pepper vines; across the valley the hills rise out of the mist.

Why this picture

Kodagu grows about a third of India's coffee, all of it shade-grown: bushes kept to about 2 m under two tiers of tall trees whose trunks carry black pepper vines. The cherries ripen red from October to January, and mist fills the valleys of the Western Ghats on cool mornings.

The sky wears a faint Khovar, from Hazaribagh, Jharkhand.

The motion

The sun's rays turn; the shade trees and the coffee bushes sway; birds cross the sky. A 16-second loop.

Colour

Mustard Leaf #E2E418
Jade #04B495
Paddy Green #B2D234

Coorg takes Mustard Leaf #E2E418, one of the three Fields colours — with its icon in Steel Grey on it.

Another moment in Coorg

A second scene: another true moment at Coorg, drawn in the graphic vocabulary with the animals and city symbols that belong there. Wide for screens, tall for a phone held upright.

The second Coorg scene: A bright afternoon just after the monsoon at Abbey Falls

The story

A bright afternoon just after the monsoon at Abbey Falls: the falls pour full down their rock between the coffee estates, the hanging bridge across their pool, and a traveller on the path takes a photo of them, while a Malabar giant squirrel lies along a branch of a pepper-wrapped shade tree and mist lies in the folds of the hills behind.

Why this moment

Abbey Falls, about 10 km from Madikeri, drops some 70 ft between two coffee plantations and is seen from a hanging bridge across from it; it is at its fullest just after the monsoon. Coorg's coffee grows under tall shade trees whose trunks carry black pepper vines, green until it ripens in winter, and the Malabar giant squirrel lives in the canopy of the Western Ghats.

The sky wears Gond scales, from Madhya Pradesh.

The motion

White water falls down the falls' strands and spray twinkles at their foot; the sun's rays turn; birds cross the sky high over the falls; the coffee bushes sway. A 16-second loop.

Coorg in symbols

Beside its icon, the things that are Coorg, drawn in the Brand Manual's city language: a monument in the city grey with its openings cut, the things of the place in flat landscape colours. Each comes in colour and in the city grey. Every place's symbols

  • Abbey Falls and its hanging bridgeOf the place

    Abbey Falls, on the early Kaveri between coffee plantations and spice estates outside Madikeri, seen from the hanging bridge built just opposite it; at its fullest in the monsoon.

  • Pepper on a shade treeOf the place

    Black pepper, Coorg's other crop: the vine climbs the shade trees over the coffee, its heart-shaped leaves alternate up the stem and its spikes of berries hang down, green, reddening from the base when ready to pick; Kodagu grows nearly a quarter of India's pepper.

  • Raja's Seat, MadikeriMonument

    Raja's Seat, Madikeri: the pavilion of brick and mortar, four pillars bridged by arches, where the kings of Kodagu (1600-1834) came to watch the sun set over the cliffs and the misty valleys of the Western Ghats.

Say hello to Coorg's Zobus

Zobu in Coorg's own dress, on the palette. Hover or tap one and it waves. Each comes still and alive — idle, hello and hop — for stickers, stories and the app.

Every destination's Zobus →

The animals of Coorg

Animals and birds the research behind Coorg's picture names, drawn in the Brand Manual's animal style, in colour and in the city grey. All the animals of India

The kit

Everything Coorg needs: its profile, its cover, wide and tall, its icon, tile, display picture and lockup, its loop and the symbol becoming it, its second scene, its city map, its city symbols and its Zobus — every file ready to download.

51 files in one zip, the cover, its second scene, its symbols, its Zobus and its city map included
The Coorg profile: its cover, its tile and its words
Profile

Coorg’s page as a story, 1080 × 1920: its cover, its tile, its name, its line and its verbs — for stories, status and a phone’s lock screen.

The Coorg cover, wide
Cover, wide

1600 × 900, for screens: a page’s top, a slide, a share card. The still is the loop’s first frame. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

The Coorg cover, tall
Cover, tall

900 × 1600, composed for a phone held upright: stories, reels, a lock screen. The animated SVG loops in 16 s; where it shouldn’t move, use the still.

Coffee Branch — the Coorg tile
Tile

The icon in one colour on Coorg’s own — for a grid, a story, a sticker.

Coffee Branch — the Coorg icon
Icon

An object: flat landscape colours. Transparent; the mono takes any one colour.

Coffee Branch, Coorg — the icon, alive
Loop

A breeze sways the field stalks at its base. 7.2 s, seamless.

Motion

The symbol becomes Coorg and turns back — a Lottie loop for stories, the app and the web.

The Coorg display picture, as a circleThe Coorg display picture, square
Display picture

Circle-safe: the colour, the icon and the name — for chats, socials and the app.

Zostel Coorg lockup
Lockup

The horizontal lockup, with Coorg under the wordmark — for signage, email and merch.

Abbey Falls and its hanging bridgePepper on a shade treeRaja's Seat, Madikeri
City symbols

Coorg’s symbols, each in colour and in the city grey, as SVG and PNG — in the zip’s symbols folder.

Coorg Zobu, femaleCoorg Zobu, male
Zobus

Coorg’s Zobu pair, still and alive (idle, hello, hop), waving still and as a face (a profile picture) — in the zip’s zobus folder.

Also made for Coorg 5

The rest of what the library holds for Coorg: the pattern of its region, the card its links share, each opening its own file or gallery.

The map we made for Coorg

38 things to do around our Zostel, two walks and 13 quests, on one A2 sheet that folds to A6 — a map made for travellers. Print it, fold it, go.

A2, both sides, folds to A6. For print: double-sided, flipping on the long edge; at a print shop, the PDF at actual size.

ClickTap the sheet to zoom in
The mapClick to zoom in
The guideClick to zoom in

Base map © OpenStreetMap contributors.

Its pieces on the map 58

Every spot on the Coorg sheet, by what you go there for, each drawn with a drawing of the library. A piece opens its drawing with its files; the line under it names the other places that drawing belongs to.

On the map

Coorg is in Karnataka, India — one of the 84 places where Zostel is live.

Region
Karnataka
Country
India
Where
12.34° N, 75.81° E
Landscape
Fields
Coorg · Karnataka · India